Prediction: Ruby Tuesday Is Going to Regret its New "Fun Between the Buns" Campaign

Categories: Food Porn

funbetweenthebuns.jpg
funbetweenthebuns.com
The other night I saw an ad for Ruby Tuesday that ended with a URL that made me say, "Wow. Did that actually just happen?" This is not something I say often. But I am a sucker for mysterious URLs. (See: Me speed-typing "cowboyfaith.org" into my phone after passing a billboard for it on I-35 on the drive to Austin).

This time, the URL was FunBetweenTheBuns.com. And, to everyone's surprise and disappointment, it's 100 percent SFW.

When you get to the website, it'll ask you for an email address in order to receive a coupon and to see the "uncensored" version of the TV spot. I'm not a huge Ruby Tuesday fan, so I'm not into the coupon part, but I was interested to know exactly what fun Ruby Tuesday had shoved between its buns.

If you want to see the uncensored version, you can type anything into their online form, as it turns out. (I used shmalice@gmail.com. Sorry, Shmalice.) Or you can just play the video below.

As the owner of MeatFight.com, I predict Ruby Tuesday is going to get some frustrated emails over all of this.


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21 comments
wayne_cellon
wayne_cellon

Uh, where is there any association with sex in this commercial? I actually just had one of these last night. It was a good burger!

dassa0069
dassa0069

Why has the stock nosedived?

jbhowards
jbhowards

disagree, me an others never been their until this campaign and it had added us a customers, was awesome !

TheCredibleHulk
TheCredibleHulk topcommenter

Sexual Anarchy on a Pretzel Bun?

BTW. What is with all of the pretzel bun hysteria lately, anyhow?

J_A_
J_A_

Gross. That does not make me want to try this burger

DallasSportsPrincess
DallasSportsPrincess

Actually, this campaign makes me want to eat there just to support 'fun between the buns'.  

lewbowski300
lewbowski300

The video splash screen burger looks like an inedible giant slider with vaseline-infused meat-a-like between the buns. They were wise to blur it.

KinDallas
KinDallas

Well.  That was nauseating.

Kelly Smith
Kelly Smith

It would have made more sense for them to do this campaign for hot dogs.

Nick Seeley
Nick Seeley

Anal-loving VP of Marketing at Ruby Tuesday: "Done and done. When do we shoot?"

Nick Seeley
Nick Seeley

Advertising Exec: "You know what your customers love? Associating food with anal!"

primi_timpano
primi_timpano topcommenter

Has to be the title of an anal oriented porn movie. If not it soon will be.

meggimann
meggimann

@wayne_cellon Well, perhaps you noticed that the music was quite obviously designed to mimic a porno soundtrack? That, combined with the pixilated image, ought to make the gist of the spot pretty clear.

meggimann
meggimann

@Kelly Smith Gosh, I never thought of that, Kelly!

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