Ruffles Crispy Fries Potato Strips Are Coming. Prepare Yourself.

Categories: Food News

ruffleschipfry.jpg
foodbeast.com
Ruffles Crispy Fries Potato Strips. Because the chip aisle needed this.

Ruffles is nationally launching Ruffles Crispy Fries Potato Strips this month, "just in time for National French Fry Day on July 13." Wait -- you didn't know July 13 was National French Fry Day? And that on National French Fry Day, all you are allowed to eat for 24 straight hours is french fries? Where've you been?

From PR Newswire:

"Ruffles Crispy Fries Potato Strips are inspired by bar and diner foods guys really love, but packaged conveniently for on-the-go snacking," said Christina Menendez, senior director of marketing, Frito-Lay North America. "These great tasting fries can be enjoyed anywhere, anytime, and are great on their own as a snack or a perfect accompaniment to hamburgers and hot dogs."

Important things to note:

1) These things aren't chips. They're not exactly fries. They're "potato strips." It's like a whole new concept that's never been created before (especially not in vending machines since forever and labeled "Hot Fries"). The name sounds like they let a 4-year-old yell out a bunch of words for a while in a marketing meeting, and went with it. "Should we name them Ruffles Fries?" "But how will people know what they're shaped like? We need something more specific." "RUFFLES CRISPY FRIES POTATO STRIPS AAAAAAAAAAAH!" "That says it all. We're done!"

2) These potato strips are convenient for on-the-go snacking, really innovating the french fry experience, which previously had been so not-on-the-go. If you've ever tried to eat french fries in your car, you know that shit does. Not. Work. French fries are so bulky and awkward. Our whole lives, we've been like, "WHY IS IT SO HARD TO EAT YOU ON THE GO, FRENCH FRIES?" Thank goodness Frito Lay made us dry chip fries in a bag instead.

3) Legend has it that you can microwave Ruffles Crispy Fries Potato Strips for a "straight-from-the-diner flavor." That's the best kind of diner french fry, really. The ones they pop out of chip packages and microwave in the back just before they serve them to you with the ketchup crust from the top of a watered-down ketchup bottle. Mmm. Suh yummy.

4) Most important: These are meant for guys, you guys. Senior director of marketing for Frito-Lay said it herself. As a people, guys love bar and diner food. It's a scientifically researched and proven fact. We're sure of it. And if Frito-Lay is creating chips and fries and strips based on things guys stereotypically love, we can't wait for their next chip/strip/fry: SEX FRIES. (Available in moist or sticky.)


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16 comments
yoka
yoka

I can remember how I used to actually lose weight in cars, having vigorous sex with strangers...now I'm gaining poundage as I drive about eating junk like this.  How the once mighty have fallen. 

Ed Dravecky
Ed Dravecky

Andy Capp, please contact your attorney.

shandango
shandango

I saw at Central Market something similar but Whataburger branded "fries" in bags like chips. Was curious but not curious enough to actually buy any (they were displayed along with bottles of Whataburger Fancy Ketchup and mustard, didn't know there was demand for such.)

Quinn Bogar
Quinn Bogar

They're already at the 7-11 near my job... Will have to try!

Johnny Horton
Johnny Horton

I was selected about nine months ago to try these as part of a Frito Lay product development focus group in Dallas. They are very tasty and highly addictive.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

Fab!  But Whataburger was the first out with this product, if I'm not mistaken.

Jorge Herrera
Jorge Herrera

dear God more trashy chemically infused crap food.

Mervis_Earl
Mervis_Earl

I bet the chick in that video would take you up on sex in the car......if you can get her out of the apartment.

Mervis_Earl
Mervis_Earl

Ya, but Andy Capps (and Tom's copys) are nothing more than straight Funyons and better tasting. Same theory though.

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