The Twinkie Shall Return on July 15, Should Probably Synergize with Pabst Blue Ribbon

Categories: Chewing the Fat

TwinkieBomb.jpg
Catherine Downes
Yesterday Candice Choi at the Huffington Post hit one out of Twinkie Park with an extensive overview of the Twinkie Revitalization Plan. Here's the crux of it: Twinkies will be back on the shelves July 15.

See also:
Jon Stewart on What Really Killed the Twinkie

However, there are a few other important things for us to consider. For example, since Hostess is no longer a Texas-based company, will City of Ate still be able to incessantly write about the cream-filled snack cake even though it's not a "regional issue"? (Yes. Of course.)

Also, will we feel differently purchasing Twinkies if we can no longer justify it with "I'm supporting a local company"? (No, our loyalties are sloppy at best.)

Lastly, will anyone cry when they get a fresh new Twinkie in mid-July? (Please Instagram if so. Consider the amaro filter.)

Perhaps the most fascinating revelation is that the same company that now owns Twinkies, Apollo Global Management, also owns Pabst Brewing Co. and it appears there could be some cross-promotional marketing opportunities:

"There is certainly a natural association with the two," Metropoulos said. "There could be some opportunities for them to seen together."

We're not sure what the "natural association" between Twinkies and Pabst is, but, hey, we're willing to play along. Twinkies and a P.B.R? Stunning...

July 15 is exactly three weeks from today, in case you're a planner-type.


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16 comments
kergo1spaceship
kergo1spaceship

I was hoping it would stay dead; we must move on......maybe a bio genetic Twinkie with organic filling?  Hmmmm?   And how about advertising on said Twinkie, to bring in extra revenue?  Who wouldn't want to eat a Twinkie replete with Sears Auto Center painted on the mast? 

TheCredibleHulk
TheCredibleHulk topcommenter

I'll take  "Junk Foods and Beverages" for $600.

The answer is PBR & Twinkies.

*beep beep* What are two products found in most doublewides, Alex?

Leah Ferraro
Leah Ferraro

Yeah. Love how they managed to screw their workers so completely while all the top dogs raked it in. Surprise surprise, the ultimate crap non-food is back. Everyone rejoice.

Julie Parker Perigard
Julie Parker Perigard

Yuk! How do you make a Twinkie even more gross? Pair it with beer. Never caught the Twinkie bug but I'll give it a "Yay" anyway. Glad they're back. Like em or not it's All-American, like baseball, hot dogs, and apple pie! LOL

Ann Martin
Ann Martin

"Natural association" between PBR and twinkles? Ummm, they're both white trash treats? Idk

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

I wonder what a Twinkie would taste like sprinkled with dark rum.  I think I'll try it.

danielslauren
danielslauren

@Myrna.Minkoff-Katz I don't see how that'd work. But, what if you were able to infuse the cream filling with rum? Seems like a steady hand and syringe would get you there. 

kergo1spaceship
kergo1spaceship

@danielslauren

Palo Duro is fantastic; further west-even better; but dangerous. I used to trail run in NM and Colo, but then I saw a mountain lion in Lake Dorothy Colo. , and that was it. 


ps-The Texas coast is too hot to trail run. Lake Texoma is great for trail running. 

kergo1spaceship
kergo1spaceship

@danielslauren

You are welcome Miss  Drewes Daniels!  Any good trail running lately?  Me and the kiddo went hiking in Arkansas, and I nearly passed on from this mortal plain. 

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