Hey Budwieser, This Is Not A Good Way To Sell More Beer

Categories: Complaint Desk

Budweiser Can.jpg
Budweiser
Oh, Budweiser. It's come to this? News of your new bow-tie-shaped beer can certainly got a lot of people's attention, but I'm not sure it's the right kind -- the whole Internet is laughing at you. You had a good thing in that classic red, white and blue can, and your logo is an icon. But lately the marketers assigned with putting you in the hands of America's responsible young drinkers are starting to look absolutely desperate.

How is giving us .7 ounces less beer per can going to help us drink more of it? And how is using nearly twice the aluminum to make each can doing anything good for the environment? I understand that this new approach is an attempt to court a trendy new set of drinkers but there are much better ways to go about it.

Like this guy...

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Dads Are The Original Hipsters
Bud drinkers don't drink Bud because its hip or trendy, we do it because that's all we could find in our old man's ice box and it imprinted upon us forever. It took me no more than 10 seconds to find this photo on Dads Are The Original Hipster and I'll bet you a case of Buds images like this will sell a ton more beer than cans that don't even begin to look like bow ties.

Come to think of it, how much did you spend in the three years it took you to actually develop this can? Maybe we should talk.


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24 comments
Threeboys
Threeboys

On the .7oz. 

1.  Remember AB was bought out by InBev a few years ago.  That's the same company that brings us Stella Artois, in 11.something ounce bottles.

2.  By reducing .7 oz, they just took a 6% price increase without telling the consumer.

dshopkins
dshopkins

Wait, Dave Collier is a pastry chef in Dallas?

dshopkins
dshopkins

Wait, Dave Collier is a pastry chef in Dallas?

Brandon Colston
Brandon Colston

I disagree. If you take Coca-Cola's iconic bottle design for example, you will realize that the subtle design choices of a brand are what create and drive the item in the minds of consumers. How many times have you seen the "new and improved" logo on things. Marketing and new product development is like a shark...if it isn't constantly moving forward, it will die. 

cdkellerson
cdkellerson

With the amount of R & D they did on redesigning this can, you'd think the money could have been better spent on improving the taste of that shit. 

sherilenoir
sherilenoir

I wonder how much money they spent on this promotion. I hope it stimulated the economy.

JustSaying
JustSaying

Am I the only one that saw the picture of the new can and thought it was an attempt to give the King of Beers some womanly curves?  Maybe my testosterone is just a little too high today. Hell, if a woman prefers Budweiser her body probably looks more like the original can. Actually, probably more like a 32 ounce bottle.

Scruffygeist
Scruffygeist

Get out of your hipster bubble and realize that there are millions of small town hicks, hillbillies, and yahoos that live for getting paid Friday and going to the store to buy a case of Buds. These will be the special occasion, impress your cousin-on-disability Buds of choice.

It's brilliant on AB's part. Just because it won't impress uppity food writers doesn't mean it isn't.

ChrisYu
ChrisYu

great old picture on a recent Texas Monthly of pre-bearded Willie holding the iconic can. one could probably find some old photos of Paul Newman and Alice Cooper, both were addicted to those cans. that's how they should promote Bud.

ScottsMerkin
ScottsMerkin topcommenter

@JustSaying the last time I saw a chick drinking budweiser, she also downed a bottle of Jager and huffed 2 packs of marlboro reds that day.  Yeah she looks just like you imagine.

alteredjustice
alteredjustice

@Scruffygeist I don't know about "brilliant," but I'm sure there's some idiot who will buy these because hey, a can shaped like a bowtie, I've never drunk out of a bowtie before. It's idiotic but it will happen regularly.

nakedlens
nakedlens

@Scruffygeist Yes, I'm sure those folks who are scraping by paycheck-to-paycheck will be lining up around the block to pay the same price for less beer, as long as it comes in this cool new can.

Brandon Colston
Brandon Colston

@ChrisYu @Brandon Colston I would say PBR is a great story of a company coming back from the dead. PBR was a great American story which then fell on hard times and was redeemed by the loyalty of its customers, a sense of nostalgia-based support and a sort of grass-roots last ditch effort to revive the brand and bring it back to the marketplace. Lets not forget that for a while, Miller-Coors took over brewing the stuff.

       However, PBR is far from being at the top of beer chain. Thats why the big guys keep reinventing, repackaging and repurposing their same piss water. "wide-mouth cans" "cold-activated bottles" "beer with lime" "keg-can" "fridge packs" "the vortex bottle" "my bud-lite" "the can-hole box"... They have to constantly keep changing things while reminding us of the "same great taste". If its so great, then just leave it alone. Ah, but thats not how marketing works. 

JustSaying
JustSaying

@ScottsMerkin I was at a strip club a few years ago and just happened to be sitting 2 tables away from the table that one particularly hungry stripper decided to sit at and have a snack. I shit you not, this girl ate a big bowl of chips and queso and washed it down with 2 budweisers. I was disgusted yet oddly turned on at the same time.

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