R.I.P. Scotch Whisky: Dewar's Has Gone the Way of Flavored Vodka

Categories: Complaint Desk

Dewars-highlander-honey1-250x300.jpg
Nooooooooooo!
This isn't good. A post on the Whiskey Advocate Blog marks the release of Dewar's Highlander Honey, a Dewar's scotch whisky infused with honey and filtered through oak cask wood.

See also:
- What The Fuck Happened To Vodka?

According to the blog, this is the first time scotch has been marketed in such a way. And while most of the article debates the merits of flavored scotch whisky within the context of classification rules set up by the Scotch Whisky Association, the real kicker comes at the end of the post.

The flavored spirit market has exploded, bleeding way outside cartoonish vodkas and into bourbons and other whiskey, but until now, scotch whisky had avoided the trend. If this marketing ploy works, it will put pressure on other brands to follow suit. It makes you wonder how far away we are from some potentially outlandish flavors.

While purists scoff, it's hard to ignore the possibilities, no matter how frightening they may be. Sticky toffee pudding scotch whisky, anyone?



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12 comments
europeanguy
europeanguy

scotch and coke is pretty popular in some places. this could go pretty well with coke too.

as for "sticky toffee flavored scotch"... i'd rather there be one good flavored scotch and 2 million bad tasting ones on the market, than to have none at all.

nettherapist76
nettherapist76

Doesn't seem too different from Drambuie, a popular Scottish honey liquor!?

And considering plenty of people mix their whiskey with coke etc. not a huge deal.

halldecker
halldecker

I first found The MacAllen in a small pub in Pitlochry,  Scotland,  in the mid 80's,  before it was available in the US.  I brought a couple bottles back.

I knew then,  there would never be a reason to drink anything else.

primi_timpano
primi_timpano topcommenter

just another reason to choose J&B

Mervis_Earl
Mervis_Earl

Go figure. Dewars is owned by Diago. They are the AB/InBev of the spirits world. Nothing to see here just more corporate seizing of market share by adding as many brands/variations as possible to suck up shelf space. Go find yourself some authentic scotch whiskey.

Can't see the comments on Dallas Observer. Just checked out the Houston Press or whatever the name is and comments are working fine.

Ry31
Ry31

I really don't think this is that big of a deal. There's hundreds upon hundreds of Scotch's out there, from the tiny distillery in a damp cottage to mega-corporate products not unlike Maker's, Jack, Vodkas, etc., all in Scotland. They want to get in on the infused-hooch trend, why not? They're all still, mostly, capitalists anyways. Even the small ones.

Scotch is still whisky and whisky is whiskey...and is also bourbon. The regional naming traditions, while fun and unique, still don't protect any of it from being tampered with.

Scruffygeist
Scruffygeist

Scotch as a drink is not pretentious. Scotch drinkers outside of Scotland are. 

In other words: big damn deal.

Mervis_Earl
Mervis_Earl

Sorry, I got my huge corporate conglomerate spirts company wrong. Point remains the same looptwelve.

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