Starbucks Responds to Questions About Free Coffee, Plans to Move Trailer

Categories: Food News

Starbucks Takeover.jpg
Starbucks gave away free coffee from a trailer just behind the downtown Pearl Cup.
Earlier this week, we responded to a Facebook post that claimed a Starbucks trailer had set up a trailer just around the corner from the downtown location of the Pearl Cup Coffee shop. What's worse is they were giving the coffee away for free. Crystal Johnson, a manager for the local business, said the move had affected their business that morning.

See also:
- Starbucks Wars: Chain Sets Up Free Coffee Trailer Close to Downtown Pearl Cup

Alisa Martinez, a spokeswoman for Starbucks, denies that the move was predatory. Martinez said the company carried out similar sampling campaigns in many other cities, including Boston, Chicago, New York City, here in Dallas and more. Besides, Martinez pointed out, they were only handing out 4-ounce samples (the cups were 8 ounces, but the workers leave room in the samples for plenty of cream and sugar), hardly enough for a diehard coffee drinker to defer on their regular morning cup of java.

Martinez said the coffee chain did not intend to take business away from any local businesses, adding that the trailer had visited five different locations in Dallas, each approved by the city. Still, similar allegations of predatory practices were levied against the company when they parked a massive trailer next to a small, outdoor coffee vendor on the streets on Manhattan.

Doesn't the company have policies about setting up their marketing campaigns so close to independent coffee shops? Martinez said she didn't know if they had a policy and ended the interview to check. When she called back she told the Observer that while the marketing effort was no different than similar efforts that gives out free mints, gum or other products to potential customers, the Dallas team would look for different locations when marketing their coffee in the future, and no longer park near the Pearl Cup.


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15 comments
J_A_
J_A_

Who knew Starbucks was such a bully

ScottsMerkin
ScottsMerkin topcommenter

any word from the unfortunate facebook commenter who got ripped in the last blog about this?

kergo1spaceship
kergo1spaceship

You freakin' coffee +ssholes........I can brew the same cup of coffee for 28 cents; and I don't even have to leave the house, OR listen to some f+cked up story from a barista about writing a book, or being a in a band!

# tag/who cares about assholes?

RoaminCadillac
RoaminCadillac

"...the Dallas team would look for different locations when marketing their coffee in the future, and no longer park near the Pearl Cup."

In other news Starbucks announces that they will be giving away free java, just past  Ascension Coffee...

Twinwillow
Twinwillow

Heh, heh, heh. Thanks to this COA blog, they got the hint!

cynicaloldbastard
cynicaloldbastard

"...was no different than similar efforts that gives out free mints, gum or other products..."

Because when you hand out free mints the sales at the nearby, independently owned, mint shop plummet.  

scott.reitz
scott.reitz moderator

@Twinwillow I get the sense they don't care where they park the trailer. They just want to get their coffee in the hands of as many people as possible.

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