Fine, Taco Bell is Going to Release the Cool Ranch Doritos Locos Tacos, OK?

doritoscoolranch_brobible.jpg
BroBible
Whatever you're doing right now isn't important. Put it down.

Earlier this year, Taco Bell teased their nacho cheese-dusted fans on Facebook by announcing a likely 2013 release of the Cool Ranch Doritos Locos Tacos. Which is their trademarked way of saying, "later there'll be a taco inside a big ol' Cool Ranch Doritos chip."

So, here we are today, when the news comes down from Taco Bell's Olympus: Chief Executive Officer Greg Creed has confirmed the Cool Ranch taco thing will debut very, very soon.

Taco Bell's sequel isn't out of the blue. As Lauren pointed out here on City of Ate, the release of the Doritos Locos taco in 2012 was Jersey Shore popular. The tacos were celebrated by 200 million-plus people, which is more than most tacos.

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10 comments
TheCredibleHulk
TheCredibleHulk topcommenter

Cool Ranch, really? *yawn*

Wake me up when they do the Dorito's Salsa Verde taco.

kayo
kayo

Taco Bell is desperation cuisine.  Last years Dorito taco wasn't that great, so I won't be trying this one.  I'd rather get a nice sit-down lunch at Mexicali's or El Taquito than  mess with T B, and the cost is about the same.

ChrisYu
ChrisYu topcommenter

I want a taco in a pork rind.

John Travis Wilson
John Travis Wilson

I'm glad I could contribute. If it's not too much to ask, I would like some kind of press pass to the first event. Hands-on experience post-Keynote presentation would be a dream, even if only with a taco.

Dallas Observer
Dallas Observer

That sounds like something we should do. I'm pitching it.

John Travis Wilson
John Travis Wilson

I'm waiting for conferences to discuss new tacos, wherein several foodie sites will live blog, talk about past CEOs not taking chances like this/being frustrated by this weird direction, and open up comments for people who feel like they didn't have enough time to enjoy the last iteration of Weird Ass Taco X. You laugh (or not—it's not that funny) but I have a feeling that day will come.

TheCredibleHulk
TheCredibleHulk topcommenter

@JaniceA @TheCredibleHulk 

My mouth is tingling at this moment from the bag I polished off with lunch. They are the shiz.


Never really could get down with the Cool Ranch, myself.

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