A Day in the Life of Dallas Food Truck Owners

Categories: Interviews


What happens when you go somewhere, say an event, and there's no one there?
Find a fantastic late-night location. We're actually lucky that we've had really good luck in this market. Before we do go to places, we ask questions about what they're doing to promote it and it has to fit us. When we first started, we'd take anything that was thrown at us, but not really anymore.

How has the Dallas food truck scene changed over the past year?
Consumers have definitely become more educated about food trucks. The trucks that serve good food really attract a lot attention. I wouldn't say there's a boom, but a steady incline.

What are some of the things that can go wrong in a day?
• The event organizer doesn't know what permit to get and an hour before we're suppose to start, we don't even know if we can open the doors.
• Rain.
• No propane at the commissary, so we have to go somewhere else to get it, but they don't open until 10 a.m. and we're suppose to have doors open by 11 a.m. and there's no way we can get there in time.
• Rain.
• Being on location and something like the fryer going out. And everyone ordering something that has to be fried.
• A dead battery and jumping it with a four-door car.
• Being late to a stop and trying to prep food while en route.
• Rain.
• Trying not to fall asleep while sitting the rain at a late-night service.
• Talking to Jon and telling him how bad my day was and him saying, "I can beat that."

Jon's worst day:
• The door getting broken while en route because of a wind tunnel from a semi.
• Only being able to serve out of one window because of said wind tunnel.
• Running out of propane in the middle of an event.
• Being surrounded by a thousand people at an event, which means you can't leave to get more propane.
• Having to throw away warm food because you ran out of propane.
• Being late and missing a time-slot for an event.

What's the most rewarding part of the day?
Definitely service time and when all four trucks have left the commissary on time and are out at service and just knowing that all the chaos is gone, everything went right and they're at service.

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