Club Applebee's: America's Next Greatest Bar Concept

Categories: Food News

ClubApplebeesLogo.jpg
Sure, laugh if you want. Their wonton taco appetizers are the bomb. And I'll stab anyone in the knuckles if they try to take one off my plate. (Full disclosure: I just lied. I haven't eaten at an Applebee's in 15 years.)

Yes, Club Applebee's is a real thing. It all started in a grass-roots sort of way: Locals needed a place to let their hair down (among other things) after the kids went to bed and a heads-up manager responded. He sealed the deal with half-priced apps and a karaoke machine. If you don't believe me, here's this from Advertising Age:

"Certain Applebee's locations in the U.S. have become known as Club Applebee's because locations such as one in Del Rio, Texas, and about 50 Applebee's in central Florida lure customers in with half-price appetizers, drink specials and the promise of dance music and karaoke."

"Staying open later allows us to have more fun things later at night when kids are in bed," Brian Masilionis, senior beverage manager at Applebee's, told AdAge.

I just can't stop thinking about the Ghost Bar. It would behoove Victory Park to take a page out of the Applebee's playbook, right? Post signs in the bathroom stalls in the lobby at the W, "Karaoke and half priced wonton tacos starting as soon as the kiddos are nighty-night." They'll kill it.

Then, maybe, Victory Park will finally figure out what it's going to be when it grows up.

As far as taking these late night plans national: "We're not done talking about it nationally. Stay tuned in terms of how the messaging will evolve," Masilionis told AdAge.

After a quick run through the Googler for photos, the Observer's sister publication in Miami, Florida, NewTimes, scored these photos off YouTube from an Applebee's in Estero, Florida. See. Told you it'd be perfect for the old Ghost Bar crowd.

ClubApplebees3.jpg
Miami New Times

ClubApplebees2.jpg
Miami New Times
They can call it whatever they want, but they really need to clean the ceiling tiles near the air vents.

Tip o' the hat, Kyle Munzenrieder in Miami. Thanks for the keeping the dream alive.


My Voice Nation Help
21 comments
MissMacy
MissMacy

I've never been to an Applebee's in my entire life. What have I been missing?!

Tish Haley
Tish Haley

Way to rip off Gawker--this was on their site 4 days ago.

DavyCrockett
DavyCrockett

Karl Welzein just saw his opportunity to sell his Roadhouse script increase. Along with an increased chance at seeing some chest beefers. Peanut would've loved this.

Andrew Davis
Andrew Davis

the saddest drunks can be found in the applebee's bar lol !

jaydavis81
jaydavis81

@dadboner was way ahead of the curve, you guys

TheCredibleHulk
TheCredibleHulk

Has anyone inquired about the Applebee's CEO's position on the girl-on-girl action depicted in these photos?

J_A_
J_A_

This reminds me of that movie Hall Pass where the group of middle aged men seeking debauchery end up at AppleBee's

Mervis
Mervis

I was at a bar in May for that last big boxfight with Mayweather. They were starting to shut the joint down and I was ready to go to the house when this guy at the bar says to the few of us left, let's go to this other place he knows in Irving that's still open. What place? Applebees. WTF, Applebees????

 

I had to see what the Bee was throwing down at 12:30 on a Saturday night so off we go. Wow, it was a "dance club", well as much of a dance club as you could expect from Applebees. They shut off most of the lights and they had some guy doing a DJ thing complete with blacklights and stuff and all these Irvingites were in there getting their party on. I chuckled my way through a beer and got the F out of there. Who knew that all the cool kids were at the Bee on a Saturday night?

Jimmy
Jimmy

You guys are king at the press release rewrites!

everlastingphelps
everlastingphelps topcommenter

I think you are underestimating how lame some places are.  I have been in towns where the ONLY place to get a draft beer was the Applebees.  Seriously.

 

It's not like I was vacationing there, it was business travel.  But still, those places exist.  It really sucks when you get done with work at 8:30p and find out that the Applebees (your only hope for a beer) closes at 9.

quahog_convo
quahog_convo

I want to try this as a joke, but I'm honestly worried it'll be fun enough to go into the rotation.

 

That scares me.

kergo1spaceship
kergo1spaceship

 @MissMacy Not much.....my wife enjoys the salads.  I went in once, about three years ago, and the environment was stale, like an about to implode, circa 1998 Bennigan's.  Lots of older folks; just kind of boring. 

laurendrewesdaniels
laurendrewesdaniels

 @everlastingphelps I'm from a town with a DQ. That's it. There's no way for me to underestimate lame-ness. I mean, I love my small town with all its charm, but, if anything, it taught us kids how to get creative. Perhaps, for that I should be thankful. 

Now Trending

From the Vault

 

Loading...