Downtown Dallas Inc. to Host Pop-Up Beer Gardens Thursdays in August (Sans the Beer from Local Breweries)

Categories: Events

PegasusPlaza.jpg
Pegasus Plaza - Downtown Dallas Inc.

Each Thursday in August the folks at Downtown Dallas Inc. (DDI) are hosting pop-up happy hours at different parks in downtown. Last Thursday they met at Pegasus Plaza. The idea is to bring more exposure to downtown parks and, hopefully, business to surrounding restaurants and shops.

DDI reveals the location of each event on Facebook and Twitter pages 24-hours prior to the event. The bar is cash only.

Really, that was supposed to be it for this story. Go Dallas! Great idea, DDI! High five! Then, I noticed that Andrews Distributing is providing the beer.

Here's an interesting note: Andrews doesn't carry beer from any local brewers. That's weird, right? Why would they throw a party and not invite one of their very own? The specific beers they're carrying are Crispin Cider, Blue Moon, Guinness, Miller Lite, Coors Light and Shiner.

I spoke with Courtney Garrett at DDI and she explained that since they're a nonprofit, they need sponsorships to be able to pull off these events. And, Andrews made them a good deal. "It's as simple as that, honestly," said Garrett.

I asked Garrett if they contacted a local brewer, like Deep Ellum Brewing Company, just to explore the possibility and she wasn't sure.

John Reardon of DEBC said they weren't contacted. Asked if they would have been in a position to sponsor an event, "Absolutely," said Reardon. "We try to be involved in as many local events as possible. We want do stuff for the community that serves a mutual cause."

While DEBC obviously doesn't have the deep pockets of Andrews (a million DEBC pockets could fit in one of Andrews'), there could have been other advantages.

"Locals really pay attention to what we do," said Reardon. "And it's the exact crowd they're trying to attract to downtown."

In other words, it's been proven that DEBC, Peticolas, Lakewood and Franconia bring out crowds en mass for their events. They all have a very loyal local following. All of whom could have been a game-changer for the pop-up happy hours.

And now back to the originally scheduled closing paragraph:

DDI is a private, nonprofit organization that is funded with membership dues, program-specific contracts with the city of Dallas and assessment revenue from the 1992 Improvement District. The overarching goal of the group is to bring business, people, money to downtown. "Renaissance. Revitalization. Momentum."

Follow Downtown Dallas, Inc. on Facebook for the reveal of the location for the pop up party.


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39 comments
Anon.
Anon.

I don't see anyone else having pop-up happy hour downtown. Kudos to DDI for making a fun event. I'm sure next time around we will have local brewery sponsorship but I don't think its fair to punish them for doing a good thing!

J_A_
J_A_

Mmmm Franconia. Too bad the DDI didn't seize that opportunity!

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

How about pop-up Wine Gardens for those of us with more refined tastes.

dallas_paul
dallas_paul

And right here is the line, the very distinct and unavoidable line, that keeps Dallas from ever being a truly great beer city.

hat2flat
hat2flat

What a boring list of beers.

UnBound_Brewing
UnBound_Brewing

@deepellumbrewco The goal alone should have warranted talking to local brewers and distributors of local beer. Poor execution indeed.

DeepEllumMarket
DeepEllumMarket

@deepellumbrewco we are working hard to get the bid next year

DeepEllumMarket
DeepEllumMarket

@deepellumbrewco Office of Special Events bumps up the cost of production, so if cash is on the table, they're going to take it.

texas_sooner
texas_sooner

@deepellumbrewco It's a great idea, but I'd be way more likely to go if there were Dallas/Texas beer options.

Common_Table
Common_Table

@deepellumbrewco I get it but do not like it or agree with. We'd happily help sponsor one if they'd serve better/local beer.

TourDeRy
TourDeRy

@deepellumbrewco sounds like the organizers took the first offer that came along. Local brewers not given due diligence for this event?

DFWHops
DFWHops

My thoughts? They should have contacted you guys @deepellumbrewco + @Peticolas @LakewoodBrewing @FireWheelBrew local parks, local beer!

rgs0204
rgs0204

@deepellumbrewco A beer garden with Miller Lite & Coors Light? Are the organizers of a community event unaware of the LOCAL beer scene?

thecheapbastard
thecheapbastard

.@deepellumbrewco What a bummer. I mean, Miller Lite is great, but a Double Brown Stout-- that could "revitalize" downtown.

BrownGuySpecial
BrownGuySpecial

@deepellumbrewco Dallas can never seem to hit the mark when trying to find ways to attract people downtown. I would have gone for local.

kchapline
kchapline

.@deepellumbrewco Agreed. Especially since DFW's craft brewing scene is so new & small. It needs support.

js001
js001

 Andrews Distributing employs locals too.

TravisoTraviso
TravisoTraviso

@deepellumbrewco in developing support for a community event, it's a good idea to tap the community businesses. Especially true with beer.

Golfnfashion
Golfnfashion

@deepellumbrewco DDI has no creativity. It's a distributor willing to provide $, not support local biz. #deepellumipagood

JaviFuentes
JaviFuentes

@deepellumbrewco I wanted to take a lady friend to this, but I heard about the lack of local beers and I'm not so interested anymore...

monstruss
monstruss

oh great, now this shit commenting system doesn't even display the number of comments a thread has correctly.

Ardy
Ardy

This gets my pick for the most useful Observer blog post year to date. Thanks for saving me the trouble and annoyance of getting there and realizing my only choices were cider or yellow fizzy stuff.

blopiccolo
blopiccolo

I'm very confused about the 'sponsoring' that is going on here. If they are charging for the beer & they are a non-profit, why would they need sponsors with deep pockets. What else is going into these 'events' that they need money for? 

Double-O-Joe
Double-O-Joe

 @Myrna.Minkoff-Katz The response of someone who's never had a truly good beer.  If you'd like some recommendations:

 

Liefmann's Goudenband (my personal favorite)

Ommegang Three Philosophers or BPA

Sierra Nevada Kellerweiss

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

 @dallas_paul For being the fourth largest metropolis in America, we don't seem to ever be a truly great anything city.  Why is that?

DeepEllumMarket
DeepEllumMarket

@Common_Table @deepellumbrewco rest assured we would have done it differently

DeepEllumMarket
DeepEllumMarket

@Common_Table @deepellumbrewco sour grapes alert: DEOM lost the bid to produce the event. Other group brought in Andrews and cash.

boborr
boborr

yeah, but that shit is nasty!

bomble
bomble

@TravisoTraviso Is Andrews Distributing a community business?

dwntwnbrwn
dwntwnbrwn

 @Ardy Yeah shiner and Guinness are real yellow and fizzy. Idiot

 

dwntwnbrwn
dwntwnbrwn

 @blopiccolo

 You clearly aren't in the service industry of any sort. DDI does not "sell" beers themselves. They are not tabc licensed bartenders, who possess the ability to get a catering permit needed to serve beer somewhere that normally doesn't allow it. They don't have the fencing laying around to make it legal, per tabc law. They hire people to buy and sell the beer themselves. Non-profit companies are just that, non-profit. They don't have trees in their backyard with money growing from them. Rather, every tree downtown actually has a -$ sign on it, as it's just one more thing they have to take care of since you and the city of Dallas won't.

1dailyreader
1dailyreader

 @boborr There wasn't much to choose from before the new local breweries established themselves.  Most likely, you drank some of Andrews Dist. beer.

TravisoTraviso
TravisoTraviso

@bomble it doesn't make the event a bad event, just a missed opportunity in my opinion. But I also tend to side with breweries.

TravisoTraviso
TravisoTraviso

@bomble sure, but I wouldn't view the distributing company in the same way. A local brewery creates a local, consumable product.

Double-O-Joe
Double-O-Joe

 @Myrna.Minkoff-Katz Sierra Nevada can be had at any grocery store.  For Ommegang, a lot of well-stocked beer stores carry it.  Leifmann's is almost always at Central Market, but hard to find anywhere else.

 

Or, come up to the Holy Grail in Plano, where you can try all of them along with tons of other goodness.

bomble
bomble

@TravisoTraviso Yeah, as do I -- I just am not keen on the "Buy local" concept. I do support tastier beer over less tasty beer.

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