Deep Ellum Brewery Ships Suds to Massachusetts, Plans To Take Over The Country

Categories: Food News

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Deep Ellum Brewing Company announced it has shipped a couple of kegs to Massachusetts. This is the first time the brewery has offered its beer outside of Texas, so I called their sales ninja Tait Lifto to find out why they'd set up their next accounts so far away.

"It's kinda funny how this business is a relationship business," Lifto said as he described meeting the folks from Clown Shoes in Houston. That brewery is based in Massachusetts and was working on a Texas Beer Festival featuring 512, Real Ale, Saint Arnold, Karbach and most recently DEBC. Tait and his team just strapped a few kegs to a pallet to be shipped on a truck, and they'll be flying up behind the brews to spread the word about their beer this weekend.

Why not target cities in the South and Midwest? Isn't it expensive shipping beer all the way to Massachusetts? "Starting up a brewery is not cheap," Lifto said, but he's hoping the move pays off big. They're already working with two bars in the area and hope to continue to grow in the region until it's profitable. "Our long term vision is included in every decision that we make," he added, so I asked him what that long term vision was. "To have our beer in everybody's mouth, in every state," he said.

Two down: 48 to go.


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Deep Ellum Brewing Co.

2823 Saint Louis St., Dallas, TX

Category: General

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6 comments
dallas_paul
dallas_paul

The origin of the event is the discovery of the Deep Ellum bar in Allston, MA. They wanted the similarly branded TX beer on tap, a friendship was born with the brewery, a mini-fest grew from the relationship. Clown Shoes? Wholly irrelevant to this story. Sorry, Scott, for doing your job for you.

Jon
Jon

They're going to have their beer at a Texas beer festival in Massachusetts spear-headed by Clown Shoes.  Reread it.  The information is there.

dallas_paul
dallas_paul

Seriously, do they pay you to write this? Never found out where they are going, or why? You missed (or just ignored) the entire story here.

Steve
Steve

Go to Whole Foods on Lemmon, buy a 64 OZ Growler (or bring one of your own), and have them fill it with Deep Ellum IPA. Drink. Repeat.

cynical old bastard
cynical old bastard

Are they planning on putting their beer in bottles at some point?  Some of us don't hang out at the selected bars where their kegs are sent but would like to drink their product.

Scott Reitz
Scott Reitz

 Tait just got back to me. Yes to bottled beer, perhaps even by the end of Summer.

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