Pizza Hut Fights Subway With New, Fascinatingly-Named Sandwich: The P'Zolo

Categories: Food News

pzolo1.jpg
pizzahut.com
It's sandwich wars.

Plano-based Pizza Hut is making a pass at sandwiches again, as The New York Times reported yesterday, with the three new designs bearing the name P'Zolo. Aside from the name sounding like a George Lucas character, the "sandwiches" are designed to destroy the uber-successful, five-dollar foot-long at Subway in one shot. According to the Times:

"We want to give consumers a new opportunity to access the brand," said Kurt Kane, chief marketing officer at Pizza Hut in Plano, Tex., especially "our core consumers, who tend to be young adult males."

The goal is for the P'Zolo to be "the antidote for the everyday sandwich," he added. "We're happy to pick a fight with sub players today on consumers' behalf."


Zang! Gauntlet thrown. The Hut's sandwiches come in three recipes, so far: the meat trio, the Italian steak (pretty much a cheese steak), and Buffalo chicken. They're three dollars each and two for five bucks. I'd expect the Empire Subway to strike back with a cheaper, possibly planet-sized sub soon.

Hut fans will always know that P'Zolo shot first.



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10 comments
The Credible Hulk
The Credible Hulk

...and the sandwich world remains unconcerned.

Most of the folks eating *fresh* at subway aren't looking for a doughy tube stuffed with greasy meats and (what passes for) cheese at a pizza place.

Just not even in the same ballpark.

Titus Groan
Titus Groan

Oo-ta goo-ta, P'Zolo?

Yes, Greedo, tell the Hut I've got their money.

Guest
Guest

I appreciate this opportunity to access the brand.  Thank you, P'zolo, and Pizza Hut Food Corp./Zhang Tze Industries.

cynical old bastard
cynical old bastard

I would think Pizza Hut is competing against Quiznos, not eat fresh Subway.  Are young adult males really flooding into Subway?

Kergo 1 Spaceship
Kergo 1 Spaceship

This sandwich looks good!  Gotta be better than Subway.....and cheap.

Scruffygeist
Scruffygeist

I don't know who Pizza Hut thinks they're competing with there. Who's gonna order that and have to go pick it up or get it delivered?

Subway sure won't care--all their terrible marketing is about fresh and healthy.

Kergo 1 Spaceship
Kergo 1 Spaceship

I believe you are correct in that assumption, sir......maybe PH is also competing against McD's?  

ps-Everytime I pass a Subway, it looks darn near empty.

Kergo 1 Spaceship
Kergo 1 Spaceship

I love that healthy angle they have, sure the turkey is no fat, low cal, but that's because it's not really turkey, it's wood chips, made to look and attempt to taste like, turkey.  

Kergo 1 Spaceship
Kergo 1 Spaceship

The whole problem I have with PH, is waiting for the Pizza....it's not like I can enjoy "dat bear" while waiting, like the good old days.  It's always a beating.  AND, ever try rolling up to said establishment at, like, 1:30, shite tastes like lumber. Hopefully they do a better job with a fresher product.

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