Dispatch from the Trader Joe's Opening in Fort Worth

Categories: Food News

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City of Ate
Once more unto the breech...
Teresa Gubbins at Pegasus News had the pre-game analysis of the grand opening of the first Trader Joe's in North Texas this morning.

"Official opening time was 8 a.m. but the line had already begun to form at 5:30 a.m.," wrote Gubbins. By time the opening bell rang, there was "a crowd of more than 200 people, whose enthusiasm was not dampened by a slow, steady wave of rain."

By lunchtime, the place was obviously very packed. How packed?

Imagine twelve cashiers with 30 to 50 people in each of those lines, which snaked through the aisles all the way to the back of the store.

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City of Ate
Makes sense!
When a line goes all the way down an aisle, well, it sort of compromises other's ability to actually peruse the aisle. And every single aisle had a line. Yes, the store turned into 12 lines.

Some carts were packed and even overflowing, but I couldn't help notice some people standing in line had only four five items in their cart. Like this one cute, little-biddy half-way through the line had bananas, spinach, cherry tomatoes and a bottle of white wine.

How long you been in this line? "Thirty minutes."

Are you from California originally? So, this place like really makes you feel nostalgic, and that's why you fought through the madness in the parking lot, then the store and now half an hour in a line, with another half an hour to go before you actually get to the cashier? For bananas and a side salad with a glass of dry white? "No, I'm from here."

So, you just wanted to see what it was all about? "Yep. Just wanted to check it out."

Did you know that there's a Texas-based grocery store up the road that's really fancy- dancy and you can get all that stuff?

OK, I didn't actually ask her that because she was sweet. I'm a wuss.

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City of Ate

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City of Ate

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City of Ate


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Jon Daniel
Jon Daniel

" When you take something that is "good" (or even "very good") and you try to sell it to others as "better than anything that God ever created" we get skeptical."  - - You mean like Dallas-ites try to sell Dallas. Ohh the irony.  The bottom line here is that  Trader Joe's thrived in the most competitive grocery and food market in the US - California...Just like What-a-Burger thrives in the most competitive shitty fast food market in the US - Dallas

mark zero (Jason)
mark zero (Jason)

The Central Market up the road is always pretty crowded. I suspect a lot of people, when they make the weekly trek to CM from across town, will add Trader Joe's as another stop, and they'll both benefit as a result.

Bob
Bob

It's not that we can't accept that there are great places from other states--it's that we know how to overhype and sensationalize with the best of 'em.  Yes, we don't always succeed at that (Rick Perry, anyone?), but we do recognize it when we see it. When you take something that is "good" (or even "very good") and you try to sell it to others as "better than anything that God ever created" we get skeptical.  We do to our Texas neighbors, also (see, e.g., Central Texas BBQ, or anything from Austin). We even do it to our North Texas neighbors:  any "Dallas restaurant" that opens a branch in Frisco.

Annie
Annie like.author.displayName 1 Like

Trader Joe's is UNmatched in their quality/prices. And, no, I'm not from California. I still love Central Market--but I will shop Trader Joe's for lots of things---why people from Texas are so stubborn about accepting that there are great places from other states is puzzling.

Kitty Haha
Kitty Haha

Trader Joe's is for people who want to throw frozen and pre-processed flavor-free food in the microwave.

mmarks
mmarks

Trader Joe's isn't the place to go for produce if all you want is the lowest price, but their quality is through the roof.

Angrywhiteguy
Angrywhiteguy

Uh.......$4.29 for a 2lb box of Texas strawberries? $2.97 at Kroger Yeah, Trader Joe's will be the In and Out of this market before their last store opens.

TG
TG

some people like to be part of the magic/can't resist a line

Bob
Bob

Prediction: in one year, you will be able to get In-N-Out of Trader Joe's in 5 minutes, just like you can now at In-N-Out. What is it with these California myths?  Are Texans that insecure that they swoon at everything that floats in from the West?  Now, when those medical marijuana dispensaries come to Texas, well, that's a whole different story.

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