From Sara's Market, A Sunflower Seed to Add to Your Baseball Mix

Categories: Eat This

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LDD
Last week while I perused the aisles at Sara's Market & Bakery in Richardson, Zaid Bayan, one of the owner's son, excitedly directed me towards one of their most popular items in the store: sunflower seeds.

Sara's is a cornucopia of unique items from the Middle East, plus it has a great old-school butcher shop, wonderful produce and massive pita bakery. The shelves are packed with imports and specialty goods, but Bayan said that when it comes to the sunflowers seeds, which take up an end cap plus additional shelf space, customers have been known to get in arguments when the stock is low. Seems that when there are only three bags left, some feel no one person should take them all.

Tadim sunflower seeds are imported from Turkey, where they are processed in a facility in Tuzla, on the outskirts of Istanbul. As you can see from the picture below, the seeds are a smidge longer, narrower and lighter in color than the popular David seeds and the like. And while the flavor is pretty much the same (salt and flour are the only ingredients besides the seeds), the texture of the shell is a bit softer.

This past weekend I had the opportunity to conduct some marketing research at a baseball tournament where sunflower shells littered every inch of ground. Bags bulged out of pockets and at least half the parents and coaches chewed and spat to quell their frayed nerves. Flavors ran the gamut: jalapeno, dill, Buffalo wing and bacon to name a few.

In small increments, Tadim seeds were tested on stinky people whose sustenance for the weekend had primarily relied on either sunflower seeds or the concession stand. In all, the taste test was a great success. There were requests from the dugout for more and a bit of bartering for the remainder of the bag.

Most important ... with Tadim seeds, the boys went 3 and 0 on Sunday and won the tournament. Maybe the shoppers at Sara's know something we don't.

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Tadim seeds on left.

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6 comments
artificial grass
artificial grass

If pressed, sunflower seeds will give you sunflower oil. This oil can be used for many purposes and ongoing research is mapping new and improved uses every day.

Kkhaldi
Kkhaldi

The best way to put down that pack of cigs is to pick up a bag of Sunflower Seeds @ Sara's Bakery!  Readers Digest and Dr. Oz say that "Sunflower Seeds" are proven to help you lose weight and quit smoking!! Thanks Sara for always having them on your shelves!! KK

Muaz
Muaz

One of the best things I discovered on my trip to Istanbul, Turkey is Tadum Sunflower seeds. It's very fortunate that I when I returned to Dallas, I was able to enjoy the great taste of this amazing Turkish product. Thank you Sara Bakery!!

cmg89
cmg89

I absolutely love Sara's. And these sunflower seeds are my all time favorite. From the outside the store my seem like some kind of industrial company but once inside you will feel like you're in a small town  grocery/butcher shop. Also the last few times I have been I've noticed they have broaden the variety and amount of products they carry, which makes it more of a one stop shop for me. I can get my groceries/produce, fresh meat, toiletries, and cleaning supplies without having to go from store to store. Love Sara's Market! Keep up the good work guys! 

Kergo 1 Spaceship
Kergo 1 Spaceship

I sat next to this 400 pound gorilla of a man one time at a Rangers game.  Dude was sweating and spitting sunflower seeds EVERYWHERE.  Shite was in my nacho's, in my 8 dollar stadium beer, and on that 5 dollar hot dog (the same one you can get 1 mile away for $1, at quicktrip). He was leaning on me, and spitting and sweating........so, I really am not a big fan of SF seeds.  Besides, anything that requires that much work, ala chicken wings or peanuts, is simply a waste of time. 

Gipson
Gipson

Asian markets usually sell a similar product - longer, thinner, slightly different flavor. Can't compare to Tadim though, as I've never had that brand. For my taste, Planters in-the-shell sunflower seeds trump them all, but they're super-hard to find. And David's are probably the worst.

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