Taco Bell Sold 100 Million Doritos Locos Tacos in 10 Weeks. Plus: Doing the Dew for Breakfast

DoritosTaco_TacoBell.jpg
LDD

Earlier this week, Nancy Luna, "Fast Food Maven" of the Orange County Register, reported that Irvine, California-based Taco Bell sold 100 million Doritos Locos Tacos in ten weeks, which is the largest product launch in Taco Bell's history. Introduced on March 8 of this year, the 100 million orange tacos resulted in a 6 percent increase in same-store sales for the first quarter for the company.

The previous Taco Bell launch champion was the 2005 Crunchwrap Supreme that featured a tortilla wrapped around a tostada.

Taco Bell corporate provided a little perspective. It took McDonald's 18 years to sell 100 million burgers, a goal attained in 1958. But that's irrelevant because MickeyD's wasn't opened at 2 a.m. in 1958 to answer the call for the after-club, need-sustenance-of-any-form clientele. Regardless, it's impressive that we ate 100 million tacos in 10 weeks. That's over 1.4 million a day.

And there's more Doritos-crazy on the horizon. Taco Bell has already tested the Cool Ranch Doritos shell and a hot and spicy version is in the works too. The Bell's chief executive Greg Creed recently told investors that Frito-Lay has more than 100 flavors of Doritos around the world so the options are limitless. Creed also told Restaurant News that Frito-Lay has expanded their manufacturing capacity to produce more shells.

Fast Food Maven also has pictures of a new item Taco Bell is testing: a Mountain Dew breakfast drink, which is is a mix of the Dew and orange juice and will only be sold until 11 a.m. "Mixology of Mtn Dew and OJ" is what the sign reads, people. Surely to be served with a fedora hat.

Luna spotted the promo sign in Orange County and reports "other hefty breakfast items" are being tested for their "First Meal breakfast program," which appears to include Cinnabon Delights: fried dough balls dusted with sugar and cinnamon.

Hopefully these items will hit before school starts next fall.



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10 comments
Southern Culture
Southern Culture

*guffaw* This reply made me want to... Walk Like a Camel. Little Debbie! Little Debbie! Step on me with your high-heeled open-toe cowboy boots!

Kergo 1 Spaceship
Kergo 1 Spaceship

Shouldn't Tiny E. ALWAYS be the leadoff hitter?!  I think the Kinz natural spot in the lineup is 5,6, or 7.  What is better tha: 1)Andrus 2)Young 3)Hambone Nothing is better in the game-nothing.

Mervis
Mervis

Oh yeah. If TB looks at repeat sales then here is the stat after I purchased one of these things. Sold 100,000,000. Repeat sales 99,999,999.

Mervis
Mervis

People complaining about our pitchers giving up a few runs here or there (other than the real nasty outings) need to wake up. This teams success over the past two years has stemmed from the ability to post runs early. All of the sudden your pitching staff is breathing easy and the offense also has an easier time at the plate. Baseball 101. #MoveKinsoutofleadoff 

Mervis
Mervis

Sports Blog 6/7/10 latenight edition:   Range sux right now. Good thing Mariners are as hard on Angels as Range. New lineup as follows: Andrus SS Young DH Hamilton LF Beltre 3b Kinsler 2b Cruz RF Napoli C Moreland 1b Gentry CF

ts
ts

If they ever get around to doing a sports blog again (unlikely), it won't be hard to find a writer with more credibility that Richie.  That alone should reduce some of the nutkickin', since about 85% of it centered around the writer of said blog.

Kergo 1 Spaceship
Kergo 1 Spaceship

Died....how can it die when us Sporto's have 90% of the comments; ON EVERY STORY.  Still waiting on a new DO sports blog.......can you imagine the nutkickin'? 

ChrisYu
ChrisYu

this thread proves Sportatorium never really died

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