UK McDonald's Texas BBQ Ad Achieves Perfect Score in Annoying Texas Stereotyping

Categories: Complaint Desk

greattastesofamerica.jpg
McDonald's UK
Another tiresome food trend to add to the Valhalla-like halls of the Museum of Annoying Food Trends: the Taste of Whatever City/Country.

Japan McDonald's Big America campaign, which attempted to surmise the taste of entire American locale between the crusty buns of a meatburger, did roughly the same. Now comes McDonald's new "Great Tastes of America" burger, available this week in the UK: the Texas BBQ sandwich. Hang on, let me de-saddle from my horseshoed pony for a minute and pull off the dusty trail.

The actual sandwich, shown above, looks pretty straightforward in its presentation. Then, there's the ad (below).

It's not just fast food: Top Chef: Texas and Geico are guilty of the arcane, hackneyed Texas themed ads (see: how many times Top Chef used the phrase "as big as Texas"). Sure, we've got plenty of ads right here in 'Merica that make people look like morons, but can we please -- once and for all -- drop the overplayed view of Texans as boot-stompin', saloon-fightin', chew-spittiin' folks?

And that Geico ad...

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25 comments
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Joe L
Joe L

"Sure, we've got plenty of ads right here in 'Merica that make people look like morons,..."

We certainly don't need any help making us look like morons. After all, we did elect Rick Perry.

Kergo 1 Spaceship
Kergo 1 Spaceship

I'd eat that sammich before I ate frickin' nasty Dickey's!  Funny how stereotypes are......I picture all British people with a Cockney accent, and brown, mismanaged teeth. 

Franchino
Franchino

But this is meant to be funny, and it's imagining a UK town gone Old West/Texas. Besides, we all know the USA ad machine stereotypes other countries as well. There was a recent TV ad for...Subway? Anyway, it shows 2 guys on a gondola in Venice, with the gondolier singing "O Sole Mio", which is a Neapolitan song. Venice and Naples have 2 very different cultures and customs from each other.BTW the sandwich looks like junk.

Steve
Steve

What's up with that burger? The lower bun looks like a pancake, the bacon looks pink and barely cooked, the bbq sauce is separated from the meat by the lettuce, and the softest cheese-product on the planet can't even begin to melt?

Mervis
Mervis

Food styling. Not real.

Mervis
Mervis

I see cowboy hats on a couple of patrons of the Bedford Twin Peaks all the time. I think they wrangle down in the river bottoms.       

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therrick
therrick

The real question is how come we don't get waffle fries at McDonald's around here?

Josh's broken records
Josh's broken records

"boot-stompin', saloon-fightin', chew-spittiin' folks" Ding Dang it, I've only done two of these today.

footmeetazz
footmeetazz

Well, we do a pretty good job of stereotyping ourselves, too. Let's see.....the Dallas Cowboys, the Dallas Mavericks, and the Texas Rangers. Yeah, where ever did those dern Brits get their stereotypes from? 

Mervis
Mervis

And the biggest braggadocia of all....Houston Texans.

David
David

I'm guessing you've never been to small town Texas. 

dallas_paul
dallas_paul

Lighten up, Francis. And maybe get outside of the urban angst-ridden "wish-I-was-NYC" Dallas metro every once in a while.

ScottsMerkin
ScottsMerkin

Dallas doesnt even want to be Dallas, so why would it want to be sterotyped by Texas

Sara Blankenship
Sara Blankenship

WAIT. is it truck-month yet? i've been waiting for a stampede of savings. 

Nick R.
Nick R.

Keep an eye out. Also boots because when it comes to boots you need a deal that'll fit you right--toe-to-heel. 

Scruffygeist
Scruffygeist

I'm more concerned about our governor perpetuating those stereotypes than a burger.

ScottsMerkin
ScottsMerkin

I thought they took the taste of america over to the UK when mcdonalds, (an american food chain) opened over there.  And if they really want a taste of America, just serve them the Big Mac

Ed D.
Ed D.

Meh, there are dozens of much worse ads running locally. I'd rather see this ad 50 times than the Builders Surplus ad with the rifle-totin' yee-haw-in' bargain hunter ever again. (Now if only somebody would bring back the Joe Greed ads for Westway Ford...)

Scruffygeist
Scruffygeist

Watching a Rangers game allows us to see most of them. I'm still trying to figure out how there can be 5 official trucks of Texas.

Nick R.
Nick R.

Westway Ford! Yes. My thing is -- oversimplifying cultures is bad / annoying as hell. Someone that's never been to Texas, and watched Top Chef, would think we all live in the Alamo.

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