Pizza Patrón Offers Free Pizza to Spanish-Speakers. Sounds Bueno to Us!

Categories: Food News

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Yesterday, Pizza Patrón announced a new pizza promotion: On Tuesday, June 5, from 5 to 8 p.m., Spanish speaking customers get what every Spanish speaking customer desperately craves -- free pepperoni pizza.

The press release tried to preempt any possible backlash by doing its best to invoke a jovial tone: "Spanish is the language that is the common bond that unites all Hispanics and we want to celebrate this in a fun way."

The backlash came anyway.

An article in USA Today cites several advocates who are upset with the promotion. Marcela Gomez, president of Hispanic Marketing Group, a Latino marketing firm that does not represent Pizza Patrón, called the move discriminatory. Peter Thomas, chairman of the Conservative Caucus, said the move would punish people who don't speak Spanish. Does it?

In high school I was stupid and took French instead of Spanish. The only Spanish words I know I learned from a Taco Bell menu. If I were to order a pizza at Pizza Patrón it would likely come out "peperonio-pizka-pour-fah-vor-hey." And I bet I'd get a free pizza.

Pizza Patrón maintains the promotion is a fun way to increase the bond they have with their customers, but it's way too easy to compare this situation with a similar public relations snafu that centered around the linguistics of food ordering.

In Philadelphia, in 2006, a sign placed in the window of Geno's Steaks demanded customers order their goopy "wiz with" in English. (Anyone know the Spanish word for wiz?) The backlash was instant, and climaxed in a discrimination complaint filed by the Philadelphia Commission on Human Relations. That complaint argued that the move violated the city's fair practices ordinance. In 2008, Philadelphia's Commission on Human Relations ruled in favor of Geno's, and in the two years the case remained open, owner Joey Vento got a lot of public attention that culminated in an appearance on Fox News.

If the folks at Pizza Patrón were aware of the precedent set in Philadelphia, could their recent promotions be an attempt to leverage controversy as our country continues to debate immigration rights in the coming presidential election? Probably. And it's already working. Do English-speaking customers who don't know Spanish feel discriminated against by the promotion? Maybe just a little, but they should get over it. As the immigration that built this country continues to add to its diversity, the Spanish language will only become more prevalent. Watch some Sesame Street and go order a pizza.


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90 comments
JD
JD

 Did not understand a word you said? Learn how to spell and write correctly.

sam
sam

mexicans  can not  make a  good  pizza.Perrito  and  cato and  the  dough   taste  like  card broad  box it  came  in.Maybe  you  should  have  monterrey runs   like   do  not  drink  mexico water.You  will  wear  the   toiletseat   all  day  and   night.They  can  sell  more  of  their pizza  if  patron with have  logo   speak  like  speedy  Gonzales  or  slow poke.Have  taco   bell  dog  talk.Lazy broken  english.Keep  using  the   mexican  mystery meat.When  you  go  across  the  border  into  mexico,the  street  vendors  sell the  dog  and  cat  tacos  and  mexican  hoes to  Americans.A  nasty  dirty  country with  stupid  mexicans. American People  should  botcott and  have a  embargo  with  Mexico   like  cuba.No  company  should  help mexico  income economy.Since  1965 and  now   mexico  owes billions  and  billions    of  U.S.Dollars of  aid they  use  from  America  the  media   is  not  saying.Mexican  invasion of  38 million  illegals  and  growing.The  media   is  censoring  the   number.A  stupid  Governor  Rick  perry   with  all  his    bush  like  cronies. and  other idiots  in  City  of  Dallas  want  to  give  illegals  more  rights  that A  American.Illegals  are  not  Americans   and  not  even  anchor  babies.Look  up  mexican  invasion.

Montre Stephens
Montre Stephens

Man the whole promotion stupid bitch we in america obviously they dont want americans buying they pizza... hell shit nasty newways...and the take pesos??? Shit real funny fuck pizza patron

JD
JD

Does anyone realize that Pizza Patron is owned by a white guy? By the way, this same guy is the founder of Wingstop as well.

Dabluzzzmon
Dabluzzzmon

Would like to have one in our area 75135...

llll_3_z_rider_llll
llll_3_z_rider_llll

The reason they want you to speak spanish..is probably because the wetbacks takin the order cant understand ENGLISH... 

Phelps
Phelps

FWIW, I asked the last time I was in there, and was told that just saying "pizza por favor" was good enough.  And that anglos were encouraged to take advantage of the promotion.  (And there's a poster on the door that says "pizza por favor" if you think you might forget.)

this aint mexico
this aint mexico

 Wouldn't it be funny if someone put a laxative in the pizza sauce...and it gave all these GREEDY ppl the backyard trots.....can you say "which way to the restroom" in spanish 

todd
todd

Long time Pizza Patron gringo customer calls in and says, "gran pizza de pepperoni favor"  Patron guy informs him that it's gratis and asks, "¿te gusta comer pene"  Gringo replies, "sí"  Much laughter ensues as this happens two more times.  Gringo, not being born yesterday, realizes he's being played for a chump and says, "chinga tu puta madre."  Patron guy gets mad and rubs a stick of pepperoni all up his ass crack before slicing it on to Gringo's pizza.  Gringo eats said pizza and posts on COA that he just ate a pizza that tastes better than anything he's ever had at Pizza Patron.  Pizza Patron markets their new product, calling it the Pepe Pepperoni, which they ride to world pizza domination.          

Alice
Alice

This is the United States. Don't dictate to me that I should speak anything but our designated language of ENGLISH!  This is just another ploy to get American born,American speaking hard working or out of work Americans to accept that Mexicans rule.I could be starving to death,and I wouldn't accept your pizza!!!By the way-do you employ any illegal spanish speaking employees?

Standingmyground
Standingmyground

but what if they had to show a green card to get a free pizza....how much business wound they have from the Spanish speaking ppl...sure they will have some Spanish speaking costumers but odds are it would decrease mucho grande...im not raciest im just tired of being forced to conform to the Spanish culture its everywhere you look from the Grocery stores i grew up shoping in...they all cater to the spanish ppl....the school that i went to as a kid...my kids attended the same school...and now my grand kids attend there...its 92% Spanish and even the English speaking teachers are spanish and cant speak proper English....I know its just a pizza promotion to drum up more customers....but the ppl who have paid the dues for this community feel a little put out...if ya know what i mean    

Chuck G.
Chuck G.

Any discount for ordering in Ebonics?

Daily Reader
Daily Reader

Smart promotion - I have never tried Pizza Patron but I will get the free pizza next month.  If it's good, I'll continue to order their pizza's.  This promotion will earn them more customers such as myself if more are willing to try them one time.

Lauren Aloise
Lauren Aloise

Good marketing campaign! Generating a lot of buzz-- smart people behind this company!

cp
cp

I think that most Anglo Texans (who are several generations in) know enough Spanish to order a free pizza. 

Lemonaioli
Lemonaioli

I've never eaten there and am not inspired enough to start. I speak Spanish when I order el Tampico at El Fenix. Personally, I'd rather have an Italian restaurant reward us for speaking Italian. Then again, Italians have managed to assimilate AND retain their own heritage without shoving it down everyone's throat.

Cutiepatootie36
Cutiepatootie36

Oh, PLEASE! How hard would it be for everyone to learn a little spanish!? You dont have 3 minutes to LEARN how to order a pizza in SPANISH!? "Por favor, un pizza con pepperoni?" Get a grip and find something better to do with your time.

this aint mexico
this aint mexico

 your just GROSS Todd. If you were trying to be funny....you failed in epic proportions 

YOU & I
YOU & I

Alice, in wonderland?? Please wake up honey. No one can can dictate you or force you into doing something you don't want to do! You've made up your mind by saying you'd rather die than accept the other poster's pizza. (you did say "your" pizza). I don't think the bible excludes pizza from our menu. If you don't want the free pizza don't order in Spanish end of that. I guess your taste for a Louis Vuitton purse is out of the question, Louiboutin shoes, Acqua Di Gio perfume. Lord forbid you try just a little to pronounce these. Stop being so bitter, you do live in Texas which was part of Mexico, not even Spain. I sure love California- Montecito, Santa Monica and all those other cities that are Spanish names so take your chill pill. Will you accept my pizza? I am white,hispanic with a bit of Indian.

Double Pepperoni Areola
Double Pepperoni Areola

That's why I don't order Hagen Daz Ice cream they are trying to rule my world with their words! Oh man, I wonder if PIZZA is even an english word... damit these foreigners and american citizens that know languages other than English are Verrrry Verrry Tricky! General Tso's chicken... are you kidding me I just order the General part oh and the chicken. Those Frenchmen too with their etouffee. I won't say it I won't I might turn into one of those horrid creatures if I do... humans I think they're called?

YOU & I
YOU & I

Hi granny, 1st of all this is pretty much a contest as any other, you know the phrase and you get a freebie. I am glad you're not racist because only God knows how you would express your feelings if you were. You don't have to conform to Spanish speaking people, I hope you know why I say Spanish speaking as lots of people call everyone of mestizo color Mexican. Some people hate being called Mexican. I don't think there's such a "green card". That was back in the Villa years remember when Pancho Villa recruited Americans and he would pay good money. Green go. People who paid dues? Everyone pays, just so you know in a survey made a few years ago it showed that more white people over every ethnicity are now getting government assistance than ever. You may argue that or try to justify with whatever you want but that's the fact and really this land belonged to the Indians. Not English, Polish, French, German as they took land and killed Indians. Anyhow, this is Gods land live by Gods law, not Mans law and you'll be much better.

Double Pepperoni Areola
Double Pepperoni Areola

Green card? I don't have one, most people don't, would my SS# be accepted? They don't get paid by language but by dead presidents who don't speak. You just typed bigger spanish words than would be necessary for the free pizza. I see you standing your ground but it's more like a marsh. By the way no one can cater to spanish people (spaniards maybe?); spanish is a languange.  I am curious though why does ANYONE feel they are forced to "conform" into something they can choose to participate in? Help me understand...

Kergo 1 Spaceship
Kergo 1 Spaceship

I've already put this promo on the calendar...the we realized they have a large $4.99 pizza, so we have procured dinner(s) for tonight. 

Britt
Britt

Italian and Spanish are practically the same language...

Double Pepperoni Areola
Double Pepperoni Areola

If only those Native Americans could have assimilated better... I could be ordering FREE food in their language too.

mw
mw

Mafia.

cp
cp

"... I order the El Tampico at El Fenix."

That is all. 

mark zero (Jason)
mark zero (Jason)

Extra funny given that Häagen-Dazs was actually started in the Bronx.

Standingmyground
Standingmyground

 First off dumb-ass I'm a Grandpa, and i guess just like the other dumb-ass ill explain to you what i mean by "Green card". It was a figure of speech  I was referring to Illegal ppl who dont have legal documents to even be in this Country...of which YOU as a Taxpayer Pay for all the free stuff they take from YOU!!! This stupid pizza promotion is just that a stupid promotion to drum up business just like when they was accepting pesos for payment...which seems to me a rip off to the Americans who pay US dollars... which in case you didn't know is worth more than the peso ..And you say this is God land and was  should live by gods law....we've Let so many different cultures in the US there are many Gods so to speak. so which God do we live by??? hell whos to say there even is a God....have you seen him??

Standingmyground
Standingmyground

 well i called them spanish speaking ppl because it pisses them off to call them messkins. And i wasn't referring to just the greedy ppl at pizza Patron...maybe you didnt read my whole post....THEIR CRAMING THEIR CULTURE DOWN OUR KIDS THROAT AT SCHOOLS AND IN OUR NEIGHBORHOOD!!!!. and every time theres a birthday party. The whole city of Dallas maybe even the whole state of Texas has to listen to that LOUD ASS La cock roach song....so yes they are forcing us to accept their culture. or give up and move away from their ass....and if you have a legal SS# then you have the equivalent to a greencard...that was a figure of speech...but you probably need someone to help you understand what a figure of speech means too. i have no problem what so ever with the "Spanish speaking" pll that are here legal....    

this aint mexico
this aint mexico

 Yes this is satire...first thing make them laugh...(check... done that) second thing make them think....(that could be a problem)

mynameisURL
mynameisURL

I'm excited to follow Brooke, who is following this!

twinwillow
twinwillow

Another shit faced fucking Ebby SPAMMER. Must be Mandy's lesbo girlfriend.(not that there's anything wrong with that)

Lemonaioli
Lemonaioli

Yes, I know. Took Italian at SMU. Was in Italy last year. Knowing some Spanish made it much easier to learn Italian.

Wonder why we don't have "press 3 for Italian, press 4 for Japanese, press 5 for Dutch".

Daily Reader
Daily Reader

You couldn't learn the language of every tribe to do that.  It takes years to learn one native tribe's language let alone every tribe's.

RobynB
RobynB

My American "CITIZEN" grandparents still speak in their native tongues: German and Czech.  Don't forget that we were all immigrants at some time down the veins of our family trees.  Oh wait, my other side is comes from Mescalero Apache roots.  Now thats a real "CITIZEN!"  

Chill the eff out.  America is a melting pot.  We just got too full to accept our closest neighbors.  Get over it.  America would not make it without illegal immigrants doing the work that "CITIZENS" are too good to do.

Meanwhile I will wait til tomorrow and still order my $5 pepperoni pizza in Spanish once the crowds have died down.  Hell this gringa might even pay with pesos.  

See you in line "this aint mexico."

RobynB
RobynB

they have the mini single-serves next door at Fiesta for a buck!  Dulce de Leche... yum!

Standingmyground
Standingmyground

 If i did have a big plate of "freedom Toast" for breakfast....you can bet your ass i ask for it in my  native tongue.

The Credible Hulk
The Credible Hulk

I'll bet you had a big plate of "Freedom Toast" for breakfast, didn't you?

mark zero (Jason)
mark zero (Jason)

Nope, Mandy just changed names again -- click on the profile.

Standingmyground
Standingmyground

 just like the ilegals dont go the whole nine yards and do it the right way....just do enough to get the FREE stuff..

Double Pepperoni Areola
Double Pepperoni Areola

I'd only learn the necessary phrase to get the FREEBIE, not the complete language. It's not as if every pizza chain is offering a free pizza just like not all "tribes" would have a franchise. Why not learn somthing new for something free!? I keep an open mind and a closed wallet.

Daily Reader
Daily Reader

 Bean bread?  The Muscogee (Creek) tribe has several bands too.  Several languages to learn there too but they are similar so once you get Muscogee down, the other's are similar.  (Spelling of Muscogee is correct...not the same as the town as in "Okie from Muskogee")

Kergo 1 Spaceship
Kergo 1 Spaceship

yeah, you try to learn Chickasaw, Choctaw, Cherokee, Apache (8 different bands) Muskogean, Caddo and then get back to me, and we'll send you some Bean Bread.

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