Dickey's is Really Proud of its Deal with Sysco

Categories: Complaint Desk

Dickey's
First, a little back story: Dickey's Barbecue Pit has fired off round after round of press release material lately. The company is intoxicated with its expansion at every gas station and mall food court across the land, and its public relations firm mainlines Red Bull in order to make sure we all know about it. The news usually garners little attention.

But last week the flacks floated a press release that was actually quite striking: "Dickey's Signs Exclusive Agreement With Sysco."

In said release, Roland Dickey Jr., president of Dickey's Barbecue Restaurants Inc., announced that they intend to open 100 new locations just this year and with a total of 220 locations nationwide, he's "thrilled" to now supply those stores with nothing but food straight out of the back of a Sysco truck.

He calls it a "significant milestone."

I call it throwing in the towel.

Dickey's started in our fine city more than 70 years ago as a little family-run joint and amassed a loyal local customer base. As with any mom and pop restaurant, particularly those in the barbecue business, patrons look for the subtleties that differentiate it from other places. It can be as simple as homemade potato salad or sweet tea. The goal is usually to create something unique. Dickey's? Not so much. They're done with that nonsense.

Sysco and companies like it serve a purpose and have lots of fun, crazy crap to eat, like bacon and spicy ketchup. I'm all for that.

But it's one thing to have an exclusive contract on ubiquity. It's another to actually promote it.


Location Info

Dickey's Barbecue Pit

2445 W. NW Highway, Dallas, TX

Category: Restaurant


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57 comments
Frank
Frank

You are an idiot....Sysco is just a distributor, not the supplier.  Since I work with Sysco, I know that they supply whatever restaurants want in terms of their supply chain.  Go back to school before spewing forth crap.

Louise
Louise

This explains why the wonderful blackeyed peas vanished.  They required someone to actually cook them, instead of just open a can.

Kergo 1 Spaceship
Kergo 1 Spaceship

Wow, I'm sorry I missed this one......I also missed both Red Sox/Rangers games (thank god), and the death of Dick Clark.  It is clearly a sign of the apocalypse when Dickey's is rapidly opening new stores. It's a disgrace.  

"Patrons look for the subtleties that differentiate it from other places": I read this line from the LDD, and just chuckled.  A warmed over lump of fat certainly discerns Dickey's from EVERYONE else.  Good day. 

ps-And I hearken back to my last (and final!) visit to the Dickey's in Allen, where the carver insisted that THAT lump of fat was meat.  When I asked for a different cut, he told me he was out of beef.  Even though I could clearly see 5 smoking hot briskets in the hotbox.  Now, I don't no much, but, I do know BBQ.

Rule #1 in Business:  Serve a consistent, quality product.Rule #2: Don't hire a middle aged +sshole that is going to get into a pissing match with a customer over what he (or she ) perceives is a quality issue.  That person is damn near 40, and making minimum wage. 

Summation: Dickey's tastes like hammered, raked over, smashed between the tires dogshite....when my wife says IHOP or Dickey's, I tell her I'm out.  Sh+t, I can get 2 QT hotdogs for 2 bucks, and eat great!

ps-So the list now, uhhhmmm, consists of, ahhhh:

-IHOP-Dickeys-The Taco Bueno on Spring Creek-Bennigans-Albertson's......................................and I thought about putting BK on the list, but, atleast they are trying.  Besides, I don't want that freaky king showing up in my bedroom at 3 am, trying to kill me!

Camren Yowell
Camren Yowell

Dickey's barbecue is the worst I've ever put in my mouth. Sysco BBQ most likely will be an upgrade. Fact.

BBQGuy
BBQGuy

BBQ Guy, Dickeys has been in and out of bankruptcy over the years. About 4 years ago most of the franchise owners closed up shop. Ronald likes money. This is his way of controlling costs. The important part is that it does not matter what he pays for the goods if no one cooks it right, I my experience Dickeys stopped making good BBQ a long time ago. They are now middle of the road. Nothing great, nothing special. Just average. You can bet that the costs will start to go up so Roland can make more money. 

WordToTheLewy
WordToTheLewy

While this makes for great "bash the BBQ chain" fodder, (and certainly could have been spun differently by Dickey's), LDD is missing the main vein of the announcement to partner exclusively with Sysco Foods.  They want to open another 100 stores, right?  They are a franchise, right?  This makes perfect sense to those of us in the biz.  If you partner with a food distributor that is NATIONAL and all the franchises HAVE to purchase their product from one distributor, you are providing consistency to your customer.  This is a big deal to them simply to attract new franchisees, yanks and the like, because they CAN be a nationwide chain now.  Ben E. Keith Foods is only in the south and other distributors are either too small or cuisine locked.  Sysco makes sense.In short, this is genius on Dickey's part, ask Jeff Sinelli.  Think big.

Lrognlie
Lrognlie

If Sysco will be delivering pre-pared meats and sides, etc, It's a travesity. If it's just raw product, then not quite as heinous. Dickey's ain't close to what it used to be. Papa Dickey is rolling over in his grave.

Beerme
Beerme

As long as Dallas isn't a Hipster city, I don't see the problem in this, right?? Except that NO ONE I know eats at Dickeys. It's like flypaper for hungry people. You might get trapped every now and then, but you avoid it at all costs.

Steamed pile of shit meat.

Daily Reader
Daily Reader

I'd still take Dickey's over Colter's BBQ.  But an announcement with your exclusive agreement with Sysco's makes no sense at all.  It's not something that excites me.

Ricky Hollywood
Ricky Hollywood

 Honestly, all they have to do is expand to some place like California or Oregon, call it "real Texas BBQ" and let the money roll in. I'm sure Mr. Dickey couldn't care less whether or not people in Texas still bought his food as long as those other markets do. It's all about corporatization and big money.

crisram220
crisram220

It's like a graphic design company releasing a press release stating they are proud of their contract witha clip art company. :P

GusMitchem
GusMitchem

Like Dallas has any great BBQ tradition to protect, get the fuck over it

astoogebyanyothername
astoogebyanyothername

It's almost as bad as having ads, that have been linked, to the sexual exploitation of children.

joeat
joeat

The barbecue is eatable, the sides ARE NOT.   I am so curious if the Dickey's have ever tasted the sides and are proud to serve them?  So unbelievable stupid.

Briney
Briney

Im not sure how this is the final nail in the coffin or anything. They went majoy corporate expansion/shitty quality a long, long time ago. 220 stores?

Chris Danger
Chris Danger

Wow, roland dickey is dead in my eyes. Besides, noone worth their salt would eat at a dickeys these days, last time I dined at the 75/Knox Henderson location, I came down with a major case of food poisoning. 

twinwillow
twinwillow

Well, that just adds one more reason not to eat at Dickey's. Horrible stuff!

jamal
jamal

Dickey's is on D Magazine's Best of Big D ballot.

TheRealDirtyP1
TheRealDirtyP1

Debating on whether to jump in here or not, but I'll do it anyways since I can actually weigh in on this one and know what I'm talking about(apologies to LDD if I come off sounding like an ass.)

Just because Sysco is their supplier, doesn't mean the meat or even the condiments are made by Sysco. Sysco is a huge distributor, they bring the food from the warehouse to the store. Last time I checked, even the non-gas station Dickey's weren't bringing a cow from the pasture behind the restaurant and butchering it so it would be fresh direct to you. 

Before you start thinking of restaurants using Sysco as being sellouts or throwing in the towel, maybe start staking out your favorite food places. Chances are either a Sysco or Ben E Keith truck are dropping off the goods 2-3 times a week.

If you have a better and cheaper way to get product to the location, I'm sure Dickey's would be happy to hear from you.

Scruffygeist
Scruffygeist

We're gonna get the mother of all Kergo rants from this, aren't we?

TheRealDirtyP1
TheRealDirtyP1

The thing I miss about living in San Antonio, besides the good mexican food, is bbq consistency. Having a Bill Miller's within a 5 mile radius of everywhere important and having the same quality everytime is priceless. They don't gouge you on prices either. When I got to Dallas and had Dickey's and Coulter's, I was surprised that this was the best Dallas could do in terms of chain bbq. Pathetic.

Kergo 1 Spaceship
Kergo 1 Spaceship

and that shite is EXPENSIVE, spend the same money and go to Cane Rosso. And you won't be manning the sh+tter all night.

GusMitchem
GusMitchem

 Its like all BBQ,  very location specific, boils down to the man in charge and if his standards are high. Now some are bad and have no standards but even the good stuff is bad if the timing is off 

Mervis
Mervis

He must care becasue they are sprouting up like weeds around here.

Ricky Hollywood
Ricky Hollywood

 Move along people, nothing to see here.  Please don't feed the troll.

The Cardinal
The Cardinal

Baby Back ShackMac's BBQSmokin John'sBaker's Ribs (meh)Anderson's BBQ

todd
todd

[quote]It's almost as bad as having ads, that have been linked, to the sexual exploitation of children.[\quote]

yeah, i'd hate to be that guy. 

HungryforBBQ
HungryforBBQ

Like Scruffy mentioned above, I think the point of the story wasn't that Dickey's is using Sysco. It's that their PR people are happily trumpeting the fact. Seems like the allure of most BBQ places is that they're down-home, family-run, good-eatin' dives. It's part of the image they try to portray...whether they really are or not. Announcing you've reached a "significant milestone" with a huge corporate supplier sends the opposite message.

Joeat is Dumb
Joeat is Dumb

Hi joeat..."edible" is the first word you were searching for. "Unbelievably" is the second. 

Storm_71
Storm_71

Questions in Japanese????????

LaurenDrewesDaniels
LaurenDrewesDaniels

Yep. I get all that. Makes things cheap and easy -- like dollar menus. I think promoting it as a benchmark they've reached is ... well, dumb.

BBQ is such a fiercely personal issue to people; and Dickey's was once great. I don't get how they benefit from promoting a business deal that, at least comes across, as, homogenizing their product.

I'm sure they're laughing all the way to the bank though...

Scruffygeist
Scruffygeist

You're absolutely right, but I think the point is only a moronic PR department issues a release about it.

It's like going on a first date with a girl and she volunteers her tampon and toilet paper preferences to you. Yeah, you know she needs them, but why bring it up?

CitizenKane
CitizenKane

A list of all Sysco supplied restaurants in the 75_ _ _ zip codes would be appreciated.....any help TheRealDirtyP1.

TheRealDirtyP1
TheRealDirtyP1

his baseball weenie is tucked in and he's drowning his sorrows into bottle after bottle of Sam Adams.

TheRealDirtyP1
TheRealDirtyP1

Go to Rudy's or shit even Bone Daddy's for better bbq and good looking girls.

Chris Danger
Chris Danger

You forgot Lockhart Smokehouse..awesome 'que in oak cliff.  Also, Sonny Bryans, its a local legend...

Storm_71
Storm_71

He types like that because they removed his tonsils with a set of pliers when he was 8 years old.

Chris Danger
Chris Danger

Yeah, dumb enough that I nearly went to the hospital..thank christ I didnt..

TheRealDirtyP1
TheRealDirtyP1

so becase a PR idiot put a press release out, you're bashing an entired chain that employs thousands of people? Their food, in my opinion, has never been very good and is overpriced. I guess I'm just wondering why it matters who distributes the food since it has to come from somewhere. My point is here, kill the messenger, not the restaurant. If you want to say their food sucks, that's cool, this is a food blog. Just an idea, but maybe a PR blog would be fun? Topics like these can be discussed in a more concise manner on wtf ther pr person was thinking.

astoogebyanyothername
astoogebyanyothername

Just like whoring out a few kids, through y'alls "backpages" space. HarHarHar$$$

TheRealDirtyP1
TheRealDirtyP1

got out of the restaurant business 6 years ago. Like @twinwillow says, it's hard to find restaurants that aren't serviced by them. There aren't many companies that have their own distribution network. Top of mind locally the only one I can think of is Jason's Deli, then of course you have the bigger names like McDonalds and Taco Bell that send their own trucks out. It's just a supply chain thing, nothing more. Sysco has the supply chain put in place and their warehouse is really impressive actually. Just because product is being delivered in a Sysco truck doesn't mean it's generic stuff. You tell them what you want and they get it and keep it in stock, it's really quite simple. If Dickey's wants their sauce or specific products they have in every store, Sysco keeps it in stock to distribute. They can also create product if you need them to. For whatever reason it's being looked down upon that there is an agreement with these two companies when in all actuality this is the way business is done. I guess some PR person thought this was an important story, but meh.

twinwillow
twinwillow

It'd be easier to list which restaurants AREN'T supplied by Sysco in 75 _ _ _

Kergo 1 Spaceship
Kergo 1 Spaceship

Love Sammie....but Shiner is better!  Try the Wild Hare; and that102 is pretty damn good also. And that brewery rocks.

TheRealDirtyP1
TheRealDirtyP1

I have to get food poisoning from a place twice before I give it up. So far that's only happened once since I've lived here, from a mexican place off of the tollway and Park.

Kergo 1 Spaceship
Kergo 1 Spaceship

I got food poisoning from Rudy's at the river; AND I still prefer that stuff over Dickey's!  And nothing is worse than puking, with the cold sweats for three days.

GusMitchem
GusMitchem

 Lockhart Smokehouse - Not a Dallas tradition, ever hear of Lockhart, Texas Baby Back Shack - Isnt that Memphis Style

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