Pinkberry and Braum's Are Pretty Much the Same Thing, Only Pinkberry Costs Way More

Pinkberry.jpg
Dear Pinkberry frozen yogurt, You're cute, but not that cute.
Recently I found myself at the register of a Pinkberry with a pretty swirl of coconut frozen yogurt topped off with a load of sticker shock.

"It's just one small," I said upon seeing the price, gesturing behind me that I was alone and wondering how many swirls she just charged me for. She didn't crack a smile and just repeated herself: "It's $5.36."

I had to find out how one simple swirl of frozen yogurt couple possibly cost over five dollars. Granted it had strawberries on it, but they weren't even that good.

But I'm also all about giving a company the benefit of the doubt. Maybe Pinkberry has some special process or ingredients that justify the price tag, like unicorn horn dust. It was, after all, some tasty and smooth yogurt. But so is my usual scoop of Cappuccino Chunky Chocolate frozen yogurt from regional frozen treat purveyor Braum's, which costs $1.46.

So I lined up their ingredients side by side, to see what I was paying for: A small Pinkberry weighing in at $5.36 versus Braum's at $1.46.

Milk products and sugar are the in the lead-off positions for both. Then each product gets into flavoring: a coconut puree for Pinkberry and a cappuccino base and chocolate chunks for Braum's, all of which have natural flavorings and sugar.

Pinkberry has xanthan gum, guar gum and carrageenan, which all aid in thickness and binding. Braum's uses the same stuff, just a little further down in the ingredient list. And lastly -- we're talking very small amounts at this point -- there are agents used as preservatives, starch and cream.

They're basically the same thing, minus differences for specific flavors. One just cost a lot more.

Back in 2008, Pinkberry got hit with a class action lawsuit for not publishing its ingredients, which the plaintiff contended was needed to verify the yogurt maker's health claims. After paying $750,000 in a preliminary settlement, Pinkberry decided to put the ingredients all online, albeit in six-point font. So, maybe the extra money goes toward a magic ingredient that aids in eyesight. Unicorn horn dust does that, right?


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16 comments
ys
ys

I have worked at my middle school "yogurt" counter for 4 years now and JUST yesterday realized I was actually pouring in ICE CREAM mix. The sign clearly states yogurt. False Advertising???? BTW its only a dollar.  

TheRealDirtyP1
TheRealDirtyP1

I think 12-13 oz at the place near me is the same price, Zinga yogurt.  I'm a sucker for red velvet yogurt and the cheesecake yogurt. Also if your order comes to exactly 13 oz, it's free(I've gotten it once and now I'm usually off an ounce or two either way).

kindofabigdeal
kindofabigdeal

This is very wrong. By the same logic, Heavy cream and yogurt are basically the same thing, right? Edemame and tofu? Please, please, stop and think.

Scruffygeist
Scruffygeist

Braum's is completely underrated when it comes to just about everything they do. Their burgers taste almost identical to Five Guys' for less.

Chris Danger
Chris Danger

I've wondered this myself for awhile. Sure, Pinkberry, Red Mango and other "yogurt" joints seem to make a pretty decent buck at selling me fro-yo made out of red velvet cake batter and rhino urine, I'm guessing the price point is to pay for the fancy furnishings and wall hangings, not to mention the attitude that goes along with it..

Im like LDD, I like Braums, the ice cream is good,  the burgers are excellent and the folks at the counter are actually nice...

twinwillow
twinwillow

Lauren is also probably not an Uptown uppie.

NewsDog
NewsDog

Lauren you just don't get it. The only way to be a real 30K millionaire douche is to be seen paying $5.36 for something that should only cost $1.46. Complaining about it just shows that you are obviously not one of the beautiful people and that is why you will never be a real Dallasite.    

Paul
Paul

Well Braum's doesn't have a cool, hip and trendy website and Braum's employees don't wear the urban hipster uniforms ....

Besides, doesn't Pinkberry have to pay a royalty to the Komen Foundation for using the word "pink"?

TheRealDirtyP1
TheRealDirtyP1

Their ice cream isn't that great compared to Blue Bell, but whose is?

Bmlshield
Bmlshield

Dallas still needs MORE yogurt shops and MORE taco joints. There just isn't enough of either.

twinwillow
twinwillow

I love Braum's. It's a true, "Diamond in the rough".

Colin
Colin

Blue Bell isn't that great compared to ice cream.

Scruffygeist
Scruffygeist

It also isn't over 6 bucks a half-gallon like Blue Bell. Otherwise you're right.

TheRealDirtyP1
TheRealDirtyP1

There are two things I don't skimp on. Beer and ice cream.

twinwillow
twinwillow

Check out Kroger! I've bought Blue Bell for $2.50 a half gallon on sale. Quite often, too!

cynical old bastard
cynical old bastard

 You need to check out Fiesta Mart for the 3/$11 or 3/$12 half-gallon Blue Bell sales.

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