John Tesar is a Jedi of Self-Promotion

Categories: Food News

John Tesar.jpg
Allison V. Smith
Back in January, chef John Tesar announced he was kind of over the whole Commissary, One Arts Plaza thing. He was pulling out and shifting his focus to a new restaurant on Westchester Drive in Preston Center.

Spoon was what Tesar called the space, and bloggers got to blogging, and stories peppered the internet for the rest of the day like the restaurant was a done deal.

Except it wasn't.

A subsequent post on Side Dish published an email from the landlords of the Preston Center space saying they had decided not to work with the new concept. While Tesar had a draft lease and was working with designers to plan out the space, the deal was never finalized.

The Morning News ran a blog post, too. It implied that the landlord had somehow wronged Tesar in its delivery of the news. "If they want to end this relationship by sending a press release to Nancy Nichols...." Tesar told the News.

Rosebriar Holdings CEO William Hanks says it's not the company's policy to notify perspective tenants via press release when they decide to yank a deal. They sent the email to D Magazine as a protective measure so the publication would stop running stories stating their property would feature a restaurant by Tesar.

"We informed his brokers earlier this week," Hanks says. Hanks says he talked to Tesar's investor, too.

None of this is particularly newsworthy. Restaurant concepts, partnerships and leases fall through all the time, and the stories never get picked up by the media. But the ubiquitous coverage demonstrates a chef who's become a Jedi of self-promotion. Since a celebrated but tumultuous tenure at the Mansion, his biggest accomplishment was to open up and abandon a burger joint that made D Magazine's best new restaurants list -- despite the restaurant's widely held reputation for terrible service.

Cool, I guess, but in his time at the Commissary, he's managed a D Magazine cover story and regular coverage in nearly every media outlet in the DFW area. He even made the cover of the Observer's front page in our recent "Chefs Mouth Off" feature. (Editor's note: Yeah, that was dumb. The photo was just so pretty.)

Is this coverage deserved? Who knows. But it's pretty amazing that Tesar's emails and announcements and dialogues with media have spurred scores of blog posts about a restaurant that doesn't even exist yet.

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Restaurantqualityblender
Restaurantqualityblender

Ooh!  Oh! Another "Bad Boy," "Rock-n-Roll," "Genius" chef! 

Lets see if we can follow: We drool over someone who cooks food for a living as if they've cured cancer. Any and every thing he does or doesn't do we make sure to give you, dear reader, an update. (Oh, but we weren't the *real* culprits, as it always is with this crap zine, it's the other guy--blame others first is your policy.)  Now we've just plain had enough of it, and it's the bad boy, rockin', cookin', nerd-hunk-genius's fault. So let's lash out!

Is that about the gist of it?

This Observer thing is a joke. There are more local stories/blog posts about food or food-related items than actual news stories.

Shallow. Ever in an echo-chamber. For Adolescents, by adolescents.  THE DALLAS OBSERVER.

Kergo 1 Spaceship
Kergo 1 Spaceship

Hey, everyone-it's that guy from Weezer!  

Great meal:-grilled chicken sandwich w/pesto, banana peppers and gouda (hot)-Medi salsa on traditional wilted Italian salad-new pot's with white wine sauce

-Dallas Zoo.

cp
cp

Never liked Tesar. And when I've voiced that opinion in the past, I've been blasted. Yeah, he's a douche. What. Ev.

No publicist
No publicist

Scott maybe you should take me out to lunch and I can show you my resume over a cvap meatball hero ... Spoon will be open sooner than later and you forgot Cedar Social and Chop house burger ... I woke up in the Bahamas on a private island with an E/mail from Nancy shorty followed by a call from Leslie and now a blog by you am I a Jedi or are you guys just gossip hounds ? But I love ya anyway .. And I believe it was the observers idea to put me on the cover had nothing to do with it ...

Josh's broken records
Josh's broken records

This article is no less coherent that the majority of their reviews. CoA is the Bleacher Report of food/drink talk. I love Chophouse burger and Joe Tone hates sports and the residents of NOLA.

El Toro
El Toro

@Josh's broken groin, the place they are referring to as ChopHouse Burger has nothing to the original Chop House Burgers in Arlington. Other than they copied a name already in use for over a year

El Toro
El Toro

Chop House is a very common name as is chophouse burger. Bob's Steak & Chop House, Denver Chop House ,The Chophouse, Chophouse and Brewery, DC Chophouse, What a burger's Chophouse burger with cheddar. What do you mean which came first? Chop house burgers existed on hundreds of menus around the country way before Dallas Chop House came around. Seems a blatant attempt to benefit from the other Chop House Burgers hard work and good reviews.

jamal
jamal

Fail.  The guy that opened it used to be the chef at Dallas Chop House.  Which came first again?

Steve
Steve

Scott:

Your "news story" about something that you explicitly say is "not newsworthy" confounds at first, then offends when you refer to your subject - - who did not request, or participate in this story - - as a self-promoter.

Dick move.

Coleman
Coleman

John Titor is more interesting, at least he traveled through time. 

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