A Sushi Roll Goes to Space (Video)

Categories: Complaint Desk

A Washington, DC-based sushi chain recently released a promotional video about shooting a sushi roll into space. Getting sushi into the stratosphere should be easy enough. A weather balloon was used to take a chair into space for a very similar commercial. Still, the video seemed a little fishy.

I called the DC location of the small chain and spoke with a general manager, who had no knowledge of the project. A manager at the Richmond location was also clueless. The Baltimore location hooked me up with Jonathan Martin of BARK Marketing, who partnered with the sushi company and claims the video is real.

Martin told me they used a Kaymont weather balloon to launch the sushi plate. The project commenced in in Vesuvius, Virginia, and the balloon and sushi plate were recovered more than 60 miles away in Dillwyn, Virginia. He says pictures and information regarding the launch are being kept secret because the marketing company is enjoying the mystery that surrounds the project.

The video features a small red plate holding a lacquered sushi roll in an ascent that climaxes with the balloon exploding into latex ribbons before plummeting back to earth. Check it out and give us your thoughts in the comments.

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8 comments
Robert Smith
Robert Smith

Really excellent video. I watching first time the video of any recipe created in such a nice way. Good one. :)

Robert from www.istorehours.com

Marcy
Marcy

Somebody has waaaay too much time on their hands.

Macsplusmore
Macsplusmore

How long did it stay in the air? They should have eaten it when it came down.

Ssacra22
Ssacra22

As someone who shoots video for a living for 16+ years and an owner of one of the types of cameras they used....THIS IS NOT FAKE!  For the cost of doing it, it's not even that much of a gamble should something have gone wrong.  Nice job guys!!!!!

ChrisYu
ChrisYu

great production, then they ruined it with that 'music'. i would suggest Sly Stone's I Want toTake you Higher. maybe Freddie Kings Goin' Down for the descent.

Nic Rodriguez
Nic Rodriguez

Can you imagine some place selling "Space Sushi"? They send it up, it comes down, you eat, then pay dearly. 

I think you're on to something.

mark zero (Jason)
mark zero (Jason)

I thought he was just punning with "fishy." :)

Seems as real as the Android in Spaaaaaace! and other videos people have been putting up. What was the camera, a GoProHD?

[edited for insufficient a's]

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