Starting in Deep Ellum, Which Wich Plans To Blanket The Globe With 'Whiches

Categories: Whimsy

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Jeff Sinelli continues his march to take over the world one sandwich at a time. The CEO of Dallas-based Which Wich has started to build out a Deep Ellum location on the corner of Commerce and Hall Streets. The storefront will serve as a test model for urban markets in the northeast, where he'll compete with some of the country's greatest hoagies.

Sinelli hopes to use the location to troubleshoot operations within smaller foot prints -- a move to prepare for the higher cost, smaller square footage locations he's targeting in Boston, New York City and Washington D.C. He's currently abroad looking at international locations as well. Carnitas wich and Kati Rolls anyone?

At 500 square feet, the newest Which Wich spot is much smaller than typical locations and will also serve as a training facility for perspective franchise purchasers. The menu for the location is getting a trim, too, from 50 sandwiches down to 15, plus chips and desserts.

Sinelli isn't new to expansion. After operating clubs and bars in the Deep Ellum neighborhood, he created the Genghis Grill franchise, a choose-your-own-adventure Mongolian barbecue concept that has spread like a virus to 22 states. Sinelli cashed out and started Which Wich, currently licensed to 150 locations. He hopes to hit 200 by the end of 2012. The Deep Ellum location should be open in January.

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The Grinder with hot peppers, lettuce, tomato, onion and oil

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bdslide
bdslide

Which Wich is one of the better corporate sandwich joints, but I'm not happy that this corporate crap moved in to the location of what WAS one of the best Delis in Dallas.  Deep Ellum Deli, their Chicken and Tuna Salads can not be beat, and the bread was incredible.  I wish I could find the previous owners as I hear they may have other sandwich shops around.  If not, I need to find the bakery they used and their Chicken salad and Tuna Salad recipies.  I believe the owner was Lee Chung.

eat my cohorts
eat my cohorts

still havent been to one yet...is it good? i love some sandwiches, among the corporate types i think potbelly, jimmy john's and lenny's are pretty good. never understood the love for jersey mikes.

ObserverFan
ObserverFan

It's good the way Genghis Grill is good.

Kergo 1 Spaceship
Kergo 1 Spaceship

Jimmy John's is like when your granny makes a sandwich.  It's Meh.  Regular bread (nor spectacular), and mid margin meats.........so, what makes it even remotely close to being  good?  The branding?  Shhessh, if ya'll think it's good, I need to open a sub shop-TOMORROW.  

cp
cp

And mayo, too much mayo. 

cp
cp

Oh, um okay? Didn't notice the mean thing. But whatever. I have pretty big boobs and no dick. And I don't know anything about sports. But I can make a mean King Ranch Chicken. And a killer fried jalepeno "popper" that's the size of a chile relleno. And a much, much better sandwich than the Which Wich garbage featured herein and the Jimmy John's squishy, over-mayonnaised on boring bread crap they call a sandwich.  

Hmm, maybe calling me a sir is a compliment? 

cp
cp

I know, that's why I hate Jimmy John's. When you say "no mayo" they just give you a little schmear, like they just can't fathom the concept of the word "no".

Why do you keep calling me a sir? 

BigTex
BigTex

My two fav sandwiches in Dallas are the Italian Stallion all the way on white or wheat.....its so good it doesnt matter. That pepper relish is godlike. Mortadella, oh geez yep its bologna

And the proscuitto panino on white also from Jimmys Food Store. I dont ever leave East Dallas except to go camping so I guess we'll never meet Kergo unless by chance if I walk through your campsite some day. Hope your making Stuffed Shells!!!

Kergo 1 Spaceship
Kergo 1 Spaceship

I love Jimmys!  Pepper relish is greatness........so is Mortadella; and I like said bologna with capicola, and a nice prosciutto.  You are welcome to walk through my campsite, as many folks have; including that bus full of Chinese people.  No stuffed shells tonight; I'm going low key with a cheese Tombstone pizza, and then I add chopped jalapeno's, sweet peppers, red peppers, fresh parm, fresh garlic, sauteed mushrooms and turkey pepperoni. .  

Zigi
Zigi

It's ok. I mean really: It's a sandwich.

Kergo 1 Spaceship
Kergo 1 Spaceship

That therein lies the problem; in Dallas people settle for this sh*t.  Exceptions being places like Coppell Deli, Mr. G's, etc. Most cities have a bevy of nice sub shops to choose from.  We have Jason's......becccckkkkt!  Ya'll were lucky in the 80's, when Sr. Kergo, and tiny baby Kergo (me) opened Sub Villa in Plano.  Because we frickin' rocked!

Kergo 1 Spaceship
Kergo 1 Spaceship

Uncle Uber's; whats that?  I had an uncle Uber last night, and it was a three flusher!  Actually, I gave a sh*t-LITERALLY (Norm Laugh)!  

Coleman
Coleman

Uncle Uber's is literally down the street. who gives a shit?

cp
cp

No, it is not good, even if you get to choose whatever you want. 

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