Cane Rosso Signs Lease on New Space, Set to Expand Next Door and Beyond

Categories: Food News

Cane Rosso Marg.jpg
Jay Jarrier confirmed today that he's signed a lease on the space next door to his Deep Ellum pizza restaurant, Cane Rosso. The 1500 square-foot space will be turned into a mixed-use area, filled with private dining space and tables for overflow when the main room gets crowded. And that main room is about to get even more crowded.

The move is in part a preparation for the surge of customers expected after an episode of Diners, Drive-ins and Dives airs about the restaurant next year. The Food Network taped at the location last week.

"We're had an incredibly lucky year," Jerrier says. Business has already received a modest spike since news of the taping flooded social media outlets and blogs around Dallas.

Jerrier's plans for growth doesn't end with the expansion of his first restaurant, however.

"I didn't open Cane Rosso to have one really cool restaurant," he says. "We've been planning for growth for a long time."

That's why he brought Dino Santonicola in from D.C.. In addition to revamping Cane Rosso's pies, the pizzaiolo frees Jerrier up to look at subsequent locations. He also hired Megan Dennison, who previously worked at Central 214 and Park with expansion in mind. She's tasked with day-to-day management of the Deep Ellum location.

When will a second location open? Jerrier's still evaluating spaces, but the Food Network attention has turned up the heat on his expansion plans.

"Certainly in 2012," Jerrier says. "Probably the 2nd or 3rd quarter."

Location Info

Il Cane Rosso

2612 Commerce St., Dallas, TX

Category: Restaurant


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35 comments
Jamo
Jamo

Sorry to come off like a hater, but I'm just not that impressed with the pies at Cane Rosso.  The crust has a good flavor but it's more limp than Hugh Hefner without Viagra, and overall the pies aren't that visually appealing.  Most of the appetizers have bread and cheese involved, and even one of the desserts is a calzone.  I realize using a crossover of ingredients is cost effective, but it seems to me if you're going to serve a main course as heavy as pizza then you should make the other courses a little on the light side.  Just my two cents...nothing personal; by all accounts Jay is a great guy and I wish him continued success.

Jay Jerrier
Jay Jerrier

Part of what we're putting in the new space is a "dough room" - a temperature and humidity controlled room that we'll make, proof, and hold our dough.

As far as location - who knows.  We don't want to be on top of the Deep Ellum spot.  We'll locate in an area where we can find a reasonable local landlord with an economically attractive deal.

So Landlords, if you've got big deals, let me hear from you!

Margie Hubbard
Margie Hubbard

Please say it'll be in East Dallas!  Check out the business Goodfriend is doing.  They're printing money.

Lee
Lee

Well, congrats Jay and the Observer.  That picture has made me decide to go to Cane for dinner tonight.

ObserverFan
ObserverFan

I love their pizza so much it brings tears of joy to my eye. Please don't change the pies Jay!!!!!!!!!!!!!!!

Rangers100
Rangers100

Stay south and cool, Jay.

North Dallas is a wasteland of soulless sprawl.

Downtown or Oak Cliff.

TLS
TLS

North, Jay.  Move north.

Guest
Guest

My favorite pizza in Dallas by far! And, Jay is a terrific guy and well deserving of his success.

Guest
Guest

I'm not sure if you've ever been to Italy. Especially, Rome and toward the south in the Naples area. But the pie at Cane Rosso very much replicates the pies in the southern regions of Italy south of Rome. In Italy, the crust is somewhat "limp" as you say. But for a good reason. In Italian restaurants, pizza is usually eaten with a knife and fork. When It's eaten as "street food" it's folded up almost like a crepe and eaten on the run. Personally, I like my Neapolitan style pizza's crust a bit "burn't". So I'll tell my waitperson to tell the pizzaiolo to leave my pie in the oven for another minute or two-at the most! Then, (for me) the crust is perfect when I can see a few more black blotches on it very much like the picture at the top.

CheeryBitch
CheeryBitch

If you open a location in Frisco or Allen (Shops of Allen/Fairview, or Watter's Creek, for example).... death be upon you. Those places are suburbian HELL holes and people there only want cookie-cutter junk.

Guest
Guest

All landlords in Dallas are greedy, rent whores. Believe me, I know!

Snack Perkins
Snack Perkins

Make sure to install the proper amount of toilets for the traffic in your restaurant. Sometimes, a man's gotta poop.

McDoom
McDoom

I see what you did there. Nice

Guest
Guest

Had lunch there today. Regina Margherita with hot sopressata. Yummo!

Joe Buck
Joe Buck

Someone needs to introduce you to the "In and Out" girl

Guest
Guest

Oak Cliff would be a winner, winner, pizza dinner!

Scruffygeist
Scruffygeist

If downtown and Oak Cliff are filled with elitist blowhards like you, why would anyone want to live there?

Kergo 1 Spaceship
Kergo 1 Spaceship

South is cool?  Nothing says cool like gangs, rail yards, scrap metal yards, and violence.  Got anymore excellent points, you bastion of soul and wit?  

ObserverFan
ObserverFan

Touche Mr. Buck. Still, I'm glad there's food in Dallas to get excited over besides In-N-Out.

Jon Daniel
Jon Daniel

Of course, it is elitist to want to live in neighborhoods not dominated by hypocritical boozing fundamentalist, freaked out soccer moms, and McMansions!

Jon Daniel
Jon Daniel

ZOMG!!! Fear!!!!!  Big talking verbal diarrhea poster likes his safe boring suburbs!  Hey dude - you can't move far enough out into the x-rubs to escape your fate. You are the Unfair Park version of this  

http://www.buzzfeed.com/chrism...

Jon Daniel
Jon Daniel

I would consider this to be untrue. Most of North Oak Cliff is still cheaper the Coppell

Scruffygeist
Scruffygeist

I'll have you know the burbs are also filled with hillbillies, horders, cookie-cutter Ryland homes, and cute little bunnies. Don't you forget that when you're feeling all clever.

McMansions are a Dallas plague, by the way. A whole neighborhood built in that style looks fine. One crammed on a lot next to a worn-out arts-and-crafts bungalow built 80 years ago is uniquely Big D.

ScottsMerkin
ScottsMerkin

the normal everyday downtown worker has been priced out of living in downtown and all the nice neighborhoods in oak cliff.  By the way, I would consider oak cliff a suburb as well

Queefy
Queefy

Hey, Kerg's, don't bother Jon Daniel, he and Twinwillow  are out on a date.

Kergo 1 Spaceship
Kergo 1 Spaceship

BTW, smartass-I hated R. Whitt, and thats why I frequented his blog.  Nice synopsis you shitturd.  Merry X-mas!

ps-Are you and Twinwillow the same person?  Jus' sayin'. 

Jon Daniel
Jon Daniel

You are so right! I should be smart and come up with a user name that sounds like some anime dork's play on words, and then lamely attempt to hijack a food blog because the no talent ass clown radio/writer guy I jock sniff got canned from the sports blog

Kergo 1 Spaceship
Kergo 1 Spaceship

My fear is that you'll move in next door, you shrunken, sullen dong. Damn, you think are smart-don't you?  

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