Top Chef: Texas Claims Some More Public Money, This Time for a Slick Tourism Web Site

topcheftex.jpg
We're still waiting to see whether a judge thinks we're entitled to more details on how the producers of Top Chef will spend the estimated $400,000-plus the state paid to see its brand integrated into the show, which the show has thus far accomplished with lots of boots, Texas flags, and dishes that sound like fancy versions of the KFC famous bowl.

In the meantime, the state has apparently spent some more dough to promote the show that's promoting it, by launching a micro site devoted to exploring Texas food and the show.

Read on for the press release announcing the new site, along with emails between state tourism officials and their Dallas-based advertising company, TM, which, according to those emails, helped plan the web site.

Texas Tourism has launched a culinary microsite that features delicious tours, videos, Top Chef filming locations and other helpful resources for Texas-bound food lovers.

"From barbecue, Tex-Mex and seafood, to upscale restaurants and
down-home Southern comfort food, Texas cuisine is as storied as our
history and as varied as our culture," said Julie Chase, Tourism
Director for the Office of the Governor, Economic Development and
Tourism, in a release.

"Our world-class destinations allow visitors to experience innovative
culinary offerings from a broad spectrum of cuisines in every region
of the state."

Texas has long been famous for Gulf seafood, barbeque and steaks, and
is the birthplace of Tex-Mex; the hamburger (Athens) and its
quintessential companion, onion rings (Dallas); chili (San Antonio),
Dr Pepper (Waco) and the corn dog (Dallas).

Home to the Hill Country Wine Trails, Texas is the nation's fifth
largest wine producing state, with more than 220 wineries.

Thanks to this rich history and emergence as a culinary powerhouse,
the Lone Star State was selected as the location for the ninth season
of Top Chef, which premiered on Nov. 2. Dubbed Top Chef: Texas, this
season is the first to showcase an entire state, including three
separate cities, and features a variety of Texas locales and cuisines.
San Antonio - which is home to The Culinary Institute of America, San
Antonio, one of only four CIA campuses - serves as the season's host
city, with the Dallas-Fort Worth metroplex and Austin also featured
throughout the season.

Tourism in Texas provides information on Texas travel events and
vacation destinations


Estimate for Top Chef: Texas


Sponsor Content

My Voice Nation Help
11 comments
Sort: Newest | Oldest
lone star coupons
lone star coupons

Since its introduction, Lonestar is known for taking Texas to the whole of United States via its 180-different steakhouse locations. It is the best place to dine if you want to enjoy casual dining atmosphere with live music in the backdrop. 

Anon
Anon

Thanks to this rich history and emergence as a culinary powerhouse,the Lone Star State was selected as the location for the ninth seasonof Top Chef, which premiered on Nov. 2. Dubbed Top Chef: TexasReally, Texas was chosen because it ponied up the money. Let's not try to sugarcoat it.

Anon
Anon

the hamburger's "birthplace" is greatly disputed. and I'd personally call french fries the hamburger's "quintessential" companion

Kergo 1 Spaceship
Kergo 1 Spaceship

The state "cain't" find a better way to spend $400,000....we don't need a bridge somewhere, public housing, road repair?  A highway reststop?  A food pantry?  A drug rehab program for kids?  Scholorships?  Hmmmm?  Two years from now when all this crap dies down, nobody is going to care.  Worst thing about reality tv: it REALLY makes people think they know how to do someones else's job.  I can't tell you how many haus frau's in the neighborhood think they can run a restaurant now, because they watched 3 episodes of Iron Chef, or Top Chef, or Paula Dean.  

Heck, that gives me an idea!  I'm going to march on down to a truckstop on I-30, and shoot shop talk with those folks........heck, last night I watched 4 episodes of Ice Road truckers.  That makes me an expert right?  

And I don't want to hear any crap about what I just mentioned, "orin" I'll cut and paste my 400 word prose on the Death Sciences........or maybe I'll unleash the fury of 30 backwoods recipes.

Kergie out.

Nic Rodriguez
Nic Rodriguez

I think these shows have shown me that I don't have the chops to get in the ring like them.

I think I cook fairly well, and I like doing it...but I'm nowhere near good enough to make money doing it. Hell, it took me 30mins to make breakfast on Saturday...

therrick
therrick

I want recipes as well. That is what the blog is missing.

Josh's broken records
Josh's broken records

If'n we're talking about my share of that 400k, then I want more naked pics of Padma.  Then we'll call it good.

Kergo 1 Spaceship
Kergo 1 Spaceship

Dear JBG,    Me likey Padma.....me Likey!  She's alot hotter than that root Rachael Ray; that freakin' little butterball looks like she's bustin' at the seems.  Looks like any moment, that arse could explode, and we'd have another 4.7 on our hands.  Frickin' frackers!  Next they'll have the mineral rights under your dog house.  

Nic Rodriguez
Nic Rodriguez

Throw in some of Gail, too. Not Gael...GAIL.

Now Trending

From the Vault

 

Loading...