Sol's Nieto on Mockingbird Closes; Like it Or Not, That Yelp Rating Couldn't Have Helped

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The only place where two stars is amazing.
News broke yesterday that Sol's Nieto Mexican Grill at Mockingbird and Abrams closed. Gubbins got the scoop from manager Blanca Perez: "The landlords refused to make any kind of deal with us, so there is nothing we can do. After 10 years, it's heart-breaking for us to go down this way."

Landlords ... Getting locked out ... Another victim of the economy? Or might it had to do with Sol's Nieto abysmal two-star average on Yelp? Previously we've debated the pendulum swing of influence that Yelp can have. When a place continually gets lambasted in social media, it never seems to pan out well.

Recently Michael Luca of Harvard Business School published a study about the effects of Yelp and determined that a one-star increase on the site can create up to a 9 percent increase in revenue.

Does 9 percent help cover rent? Absolutely.

Love it or hate it, social media reviews (among many other things) impact business.


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7 comments
Chris Danger
Chris Danger

Both of Sol's locations started sliding awhile ago. I remember the Ellum location had a real drop-off of quality around the end. When you guac becomes nothing more than a shredded lettuce salad w/ seasoning, you know theres a problem.

cp
cp

So... are you saying that Yelp contributed to the demise of Sol's? Because the manager doesn't seem to be saying that. Maybe this particular restaurant is on your Top 10 list? 

johan
johan

. . . . and despite social media, serving marginal Tex-Mex in East Dallas where most of the competition is serving good Tex-Mex is not a winning business formula.

  

GangwayAdvertising
GangwayAdvertising

One of the first things our agency do, particularly for a restaurant, is claim as many of their online listings as possible. Although you can't control what is being listed on sites like Yelp, you can respond to reviews and it's crucial part of Customer Service these days, to acknowledge the customers experience, to say "I heard you and I appreciate the feedback - good or bad - and we will use it to improve."  Not only to show you care and are listening but to also be cognizant of how your service, food, and ambiance is being processed by your patrons. We have seen many reviews amended or had customers give venues another chance by just saying "I'm sorry and I hope that you will give us another chance to earn back your business" and professionally respond to their issues and answer their questions.  Like it or not, these sites matter and to ignore them can do a business more harm than good.  Listening is half the battle.

Kergo 1 Spaceship
Kergo 1 Spaceship

Life goes on.  I couldn't tell you how many times I've had my d--k knocked in the dirt.  You learn from these episodes, and become stronger.  Some episodes are people "doing you badly"; if you are wise, you WILL take your share of the blame in most episodes....especially in business.  And move on.  If I held a grudge for every time I got "locked out", I'd be an angry fella. Sorry to hear about Sol's; social media does tell a tale!  You have to definitively take something like yelp with a grain of salt-so to speak. But one person reads that you are rude, or worse, inattentive in business.....you are done.  

I only thank my stars I did all my stupid stuff in business before social media arrived. 

LaurenDrewesDaniels
LaurenDrewesDaniels

Huh? No. I'm referring to a study done that shows the impact yelp has on restaurants. AND, and.... that whether we like it or not, restaurants need to pay attention to what is on yelp. It's like a free market study. Some of it has to be taken with a grain of salt, but if there is consistenly a recurring message, as an owner it may be savvy to take note. 

The manager says the landlord shut them out, right? For not paying, most likely, right? Which indicates they weren't making a big profit, possibly? No? So, 1 star can have a 9% effect. 

Sol's is on no list of mine... 

LaurenDrewesDaniels
LaurenDrewesDaniels

That last line... means, I'm impartial. I don't like or dislike them. It wasn't a personal story about where I like or don't like to eat. 

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