The Reuben at Coppell Deli: Taking You Back to the Glory Days

Categories: 'Wich Trials

Each week, Justin Bitner goes hunting for DFW's most interesting sandwiches. Have a sandwich suggestion? Leave it in the comments and he'll check it out.

Venue: Coppell Deli

The Sandwich: The Reuben ($6.29)

Bread: Ever so delicately toasted Rye

Toppings: Corned beef, sauerkraut, Swiss cheese, Russian dressing

The Case: Nestled between a neighborhood of million dollar homes and a string of manufacturing compounds, Coppell Deli exists in a tiny half-block of throwback Americana. A few humble shops in an otherwise deserted strip of land bring to mind those 65-25-65 speed trap towns in West Texas. Upon entering the deli, a hypnotizing waft of sizzling meat and deep-fried starches triggers my innermost Pavlovian tendencies.

Located minutes from Valley Ranch, the entire place is decked out with Cowboys memorabilia and used to be a frequent hangout for the 'Boys in their 90s zenith. Faded autographed photos of the stars of those teams form dense wallpaper, while some of the memorable figures even get tributes on the menu. If you've got family in town order the Newton Extra, a behemoth ham and turkey deli sandwich with bacon and cheese, garnished with a half pound hamburger patty.

Wanting to avoid having to mainline Lipitor, I opted for the standard Reuben. Waiting for the classic meat and cabbage tome, thoughts of my gridiron idols had me longing for the days of over-.500 football. I hustled to the counter when my number was called, cradling the sandwich and, if I remember correctly, issuing a vicious stiff arm to an elderly woman on the way to my seat.

The sandwich came wrapped and taped tighter than Tony Romo's ribcage, making it only momentarily difficult to tear through to get to the goods. Dueling layers of corned beef and sauerkraut fought it out on the lightly toasted rye bread, with the Russian dressing mostly hanging in the background. The corned beef was the real standout in this sandwich, bringing its trademark saltiness to easily outshine the piquant kraut. While not piled high to the tune of some delis' versions, the Reuben was the perfect size for a person who mainly plays sports preceded with the word "Fantasy."

The Verdict: Worth the trip for a nostalgic lunch. The 1990s are alive and well at the Coppell Deli, both in the décor and the calorie count of the menu items.

More 'Wich Trials:
The Italian Hoagie at Fred's Downtown Philly

Location Info

Coppell Deli

449 W. Bethel Road, Coppell, TX

Category: Restaurant

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My Voice Nation Help

Since every successful Dallas restaurant seems to migrate and open outposts in the 'burbs at some point, do you think they could open a "Coppell Deli" in E. Dallas?  That sandwich looks damn good.

primi timpano
primi timpano

Too far to go on too little information.  Did the bread get soggy?  Why was it wrapped in paper; was it take out?  Pickles, chips, fries, potato salad or just the sandwich?  And between the salt, cheese and corned beef fat you probably need that shot of Lipitor.


This is lazy food reporting;  you tell us nothing about where they source their meat, breads, and other items that describe the the corned beef ordered from Sysco foods, made in house, or somthing else...same with the breads and sauerkraut.

Very lazy journalism/food reporting....


That's not sauerkraut, it's "Freedom Cabbage".


Are you doing a bit?  It's like you just stepped out of a skit from "Portlandia".

Jon Daniel
Jon Daniel

agreed -

I am almost afraid to recommend other places if this is the coverage they will get

Nic Rodriguez
Nic Rodriguez

A good read, but I have to agree. 

Looks like I may have to swing out there myself to find out some answers.

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