Yes, The McRib Is Back. And It's Still a Shitty Sandwich

Categories: Complaint Desk

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The McRib is back. Again. The sandwich with a cult-like following will be released nationally through November 14. McDonald's official website is pimping out McRib's return by describing the sandwiches with brazen alliteration -- tantalizingly tart pickles, sensationally savory onions, magnificently mouthwatering boneless rib and sweetly sumptuous barbecue sauce. All this is ushered by pensive, animated gnomes wearing pirate hats and beautiful butterfly wings.

The Washington City Paper ran a blog post yesterday with a food porn-worthy shot and some colorful commentary. Says Chris Shott of the sandwich, "The flavor reminds me of some semi-decent airline food that I had on British Airways back in the mid-'90s".

D Magazine got in on the fun too. Just this morning they posted an announcement stating the sandwich already had more comebacks than Donnie and Marie.

Food critics love picking on fast food. Sam Sifton of The New York Times reviewed KFC's Double Down for his Diner's Journal Blog, calling the all chicken sandwich "a disgusting meal, a must-to-avoid". Francis Lam followed suit with a bite-by-bite take down of what he called a dare pretending to be a lunch.

But even in poking fun of the meal, they're still handing the chain restaurant free advertisement. It kind of reminds me of this guy. With the McRib, McDonald's has found its unicorn. A sandwich it can dangle over the Twittersphere, Facebook and the rest of the Internet and know that the masses will take the bait and run.

Not that it's not fun. Check out what City of Ate did to the McRib last year.

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Chip
Chip

One one of the blogs there was over a million customers who said bring it back all the time not play a game withit.They don,t take the customers request which is there money source we make them money we are the one eating there products so they won,t honner the customers request so the hell with them I won,t eat the Mc Rib anymore Hell I won,t even eat there again how you like that one million people that alot of bucks in a year.By the way there is a blind test fot hamburgers taste test mc donalds came in last of all the resturants wendies hardies and so on.That should tell us something .If it wasn,t for indoctorating the little kids they wouldn,t have any business.

Fletch
Fletch

It only comes around every once in a while so they can have ample time to produce more of this pork-esque product in a lab using all kinds of obscure ingredients and fillers.  Dunk that garbage in barbeque sauce and sales skyrocket.  Sounds like an indictment of the quality of McDonald's other "food" if this junk props up business.  Nasty.

Nic Rodriguez
Nic Rodriguez

The McRib is like Shark Week. A reason for everyone to post something on their social media sites because they think it is the cool thing to do...and both contain no bones.

*Full disclosure: I like both Shark Week and the McRib. I gotta go tweet this...

Joseph McNelis
Joseph McNelis

Nothing wrong with the McRib.  It's rather tasty.  And the reason it only comes around once in a while?  McDonald's is not stupid.  One of their most popular sandwiches, they bring it out for a limited time, and the sales go through the roof.  If they were to leave it on the menu, it would become regular, commonplace.  Sales would be par.  So, they take it away for a bit, until people almost forget about it, then bring it back, and boom!  Instant huge amount of money.

I'm just bitter that I'm up in Canada right now, and it will be gone by the time I'm back in the US.

primi timpano
primi timpano

If your hypothesis were true why do not they use the same strategy for the Big Mac abd Quarter Pounder?

Joseph McNelis
Joseph McNelis

Cause the Big Mac and the Quarter Pounder are staples.  People want them all the time.  The McRib, people seem to only want them for a while.  Remember the McRib Jr.?  That was available all year round, and it didn't sell as well.  So, it went away.  It just didn't sell, for some reason.

So, they bring out the big guns every once in a while, make a huge chunk of money, and then take it away, so people start craving it for when it comes out again.

mantikos
mantikos

So more (sales + less time) = $ > (avg sales + more time)?

I think you are plain wrong, over the years and all the locations, having it on the menu year round will lead to higher $.

Joseph McNelis
Joseph McNelis

Only if it has average sales.  If it has sub-par sales year round, it could be a net loss.

ChrisU
ChrisU

i suspect it is not a permanent menu item because of the great lengths to ensure that only the lowest grade of meat acceptable to FDA srutiny goes into every McRib sandwich.

TheRealDirtyP1
TheRealDirtyP1

When was the last time McDonalds did anything original or new? They copied their chicken sandwich from chick fil a and that's the newest thing on the menu right?

Joseph McNelis
Joseph McNelis

The Southern Style chicken sandwich, right?  First time I saw the commercial, that is exactly what I thought.  "Isn't this a Chick-fil-a?"

mynameisURL
mynameisURL

Apples... As in "apple dippers".

They brought *actual* fruit into the buildings that wasn't ensconced in warm, flaky, deep-fried pastry.

I'm pretty sure that was a first for the ol' clown.

primi timpano
primi timpano

If it were any good it never would have gone away.  Please elevate your game a little bit, I mean McDonalds?

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