Reminder: A Food Truck Doesn't Need a Kitschy Name or Paint Job to be Delicious

Categories: Eat This

UnitedTaco.jpg
Lauren Drewes Daniels
I'd walked past the same food truck for a few weeks but never had the nerve to approach it and order anything. It was one of those big, plain white United Caterer trucks with the blue slanted windows on the top, parked in the same spot at a construction site for lunch every day. (Doesn't matter where; they're all over.) There were always a lot of workers ordering and standing around waiting for their food. But the other day when there wasn't anyone else in line, I hopped over.

I asked the lady through the glass, "What'cha got?"

She pointed to a sign. I pointed back at the sign and, a few minutes later, was handed a hot burrito al pastor. The salsa verde in the icebox on the outside of the truck was almost gone but, after a good shake, I got just enough. I paid three dollars and had what was one of my best lunches in a while. Not too much, not too little, not a greasy lump, certainly affordable and seemingly homemade.

Maria Aguilar is one of the owners of United Caterers. I called her earlier to talk a bit about their food.

TRUCK.jpg
United Caterers
"Well, there are a lot of different food trucks out there now, and we like them all," Aguilar explained. "We dispatch our trucks to provide an economical lunch for workers. But, anyone can come and get lunch from us. We would love to have more customers."

And their recipes? What about cooks?

"We always have one driver and one cook," Aguilar explained. "The woman who made your burrito was Maribel. We have a standard menu, but allow everyone to tweak it or serve it how they like.

"We're always testing new items. Right now we're working on beef and chicken fajitas. We make everything. Even the salsa verde you had, we made with tomatillos, cilantro and jalapeños."

Moral: If you happen to come across a plain white food truck, don't be shy about getting in line.

My Voice Nation Help
8 comments
Sort: Newest | Oldest
Jordan Walker
Jordan Walker

Appearance is a big deal to people when they're out looking for something to eat. Many of us would turn down a restaurant- or food truck in this case- purely based on appearance. Great reputations, word of mouth and social media can definitely help that though. When appearance is bringing you down, then a vinyl wrap is actually quite cost effective. It can be removed and changed throughout time easily and captures several thousand views while it's driving from lunch spot to lunch spot.

This is a company that I work for, so I'm a little biased :), but they can help to answer questions about your food truck or truck fleet. www.lowencg.com

Kergo 1 Spaceship
Kergo 1 Spaceship

What is that is pic of?  Hammered dog shit?   Bleeeccckkkkk!  I'd rather go under a bridge and find gopher dookie.  Only in Dallas.  You tribal tat wearing, tollway drivin', metro s'ing, tools.  "hey, dere's a food truck, lit's chase it!".  Redneck hell?  Yup.

Jon Daniel
Jon Daniel

If you think food styling is easy, you should try it

Scott Reitz
Scott Reitz

Styling aside, stewed meats are tough to make attractive. But curry, that's the ultimate food photography challenge.

Scott Reitz
Scott Reitz

It's not the prettiest taco picture, but I'm sure it tastes good.  That's really the point of this post, in addition to illustrating that the food trucks chased by "tribal tat wearing, tollway drivin', metro s'ing, tools" aren't the only game in town.

G_David
G_David

Scott, don't even bother reading any of Kergo's verbal diahrrea, much less respond to it.  It's a waste of time, and something the rest of us learned a long time ago.

MeatyCheesy
MeatyCheesy

food trucks, in their essence, are/were primarily immigrant or ethnic people making their own foods. the truck aspect made it a relatively cheap and easy way to start a business with low overhead and hopefully an income of subsistence.

gyros, kebabs, tacos/burritos, noodles, pho, indian and other asian food and peoples. throw in a bbq guy a philly cheesesteak or burger guy.

i think Austin and now Dallas have largely skipped the whole ethnic person thing and just tried to make it a cute, marketable, happenin' thing. dont get me wrong, i'll take them all but i also want some substance.

Now Trending

From the Vault

 

Loading...