Velvet Taco Blogging Frenzy: Don't Believe the Hype

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Bloggers be crazy. Myself included.

Pegasus threw up a headline yesterday announcing that the much-hyped Velvet Taco restaurant (destined to become a soul-sucking chain) is open. The story itself says the restaurant will open this weekend, and links to a series of other stories drinking the PR Kool-aid (OMG TACOS ARE COMING!!!). One of those stories, at EscapeHatchDallas, lists today's lunch service as Velvet's opening. He also posts a YouTube video of executive chef John Franke pouring a viscous cheese sauce all over a taco. Purists be damned!

I called co-owner Mark Brezinski to confirm the opening date. Turns out it's still soft as a hand-made tortilla. Could be Thursday. Could be this weekend. Who knows. (Turns out opening a restaurant is actually kind of hard.) Sit tight for now and don't make the drive, or you'll be disappointed. There will be plenty of "world changing" tacos to come soon enough.

Perhaps commercialized fast-casual taco restaurants will be the new burger shop? The Nation's Capitol sent Dallas Five Guys, and SmashBurger made its way from Denver. Could Dallas be sending a regionally ambiguous taco up north in return? And if City of Ate's Alice Laussade can have fun with the sexually suggestive Fuzzy Taco, what's she gonna do with this name?


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11 comments
LocalYocal
LocalYocal

This is a needlessly snarky diatribe and as history has proved, inaccurate to boot. Velvet Taco is a good restaurant. I can't help it if the taco concept has been overdone; this one gets it right. The fact that it's regularly packed speaks far louder than any reviewer. The decor is fun, the staff is friendly, and the margaritas are outstanding. I personally like the fact that they took a downtrodden Church's Chicken and converted it into something unique. I hope this trend continues up and down Henderson. 

Floppy to usb
Floppy to usb

Pretty sure those are callbacks to recent discussions here.

Car WHORE
Car WHORE

I know you're a newbie blogger, but you might want to post something substantive instead of just banging on other blogs. It's the mark of an amateur. Keep trying.

GusMitchem
GusMitchem

Who is buying into all this crap anyway ? Are the margins that strong to turn concepts evey six or nine months ?

Nic Rodriguez
Nic Rodriguez

Yay! More faux-Mex tacos in a place where you can't throw a rock without hitting an authentic taqueria.

Sammy
Sammy

You haven't been but you are tearing the place down? Perhaps what we are hearing about you is true?

Scott Reitz
Scott Reitz

I'm not tearing anything down. Just pointing out that the open date has shifted and some blogs need updated. Ima try me a taco or ten as soon as I can.

Justin Julian
Justin Julian

A "soul sucking chain", the snarky crack about cheese sauce, the commenter is right: the story has a decidedly negative slant, and about a restaurant that hasn't even opened yet.  Foul play, bad journalism. Own up to it or edit it, don't cop out and try to sound like it's a neutral news story.

Bill Holston
Bill Holston

The tacos at La Michocan on Fitzhugh right around the corner are just fine. And cheap.

ML
ML

Pretty sure those are callbacks to recent discussions here.

Bad journalism? This is a food blog. Just relax...live is too short to be that uptight. Enjoy yourself.

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