Famed Brewery Accuses Eno's Pizza Tavern of Logo Infringement (Updated)

Thumbnail image for Thumbnail image for enosinside.jpg
Sara Kerens
Eno's Pizza Tavern
There's a battle brewing, and it all centers around a logo that may or may not be inspired by a famed craft beer supplier. Brooklyn Brewery owners took to their blog today to accuse an Oak Cliff pizza joint of logo infringement. The brewery claims that Eno's Pizza Tavern's logo is suspiciously similar to their own. Gothamist.com broke the story, and since then Brooklyn Brewery, which has accused other businesses of copyright infringement in the past, has removed the blog post indicting Eno's of font theft. According to the Gothamist, this is what the brewery had to say about Eno's on its website: "It appears that Eno's Pizza Tavern in Dallas, TX exhausted a great amount of energy and resources to develop an original logo for their business. Or perhaps they were drinking a bottle of Brooklyn beer and noticed that reflected in a mirror, a backwards B resembles an E? Either way, those smoke and mirrors don't fool us!"

We called Eno's for comment, but a manager who had just arrived to the restaurant was not aware of the allegations. She didn't want to go on the record and told us to contact the marketing representative for the restaurant. We'll let you know if there's an update from the PR peeps, but until then, decide for yourself: Do you think the Eno's logo is a ripped-off version of the Brooklyn Brewery's Dodgers-inspired emblem?

Update: Robert just informed us of an item on Brooklyn Brewery's blog that we missed. The Texas launch of their Brewmaster's Reserve series is happening tomorrow night at Vickery Park, so hopefully the brewery won't make good on the threats made on its Twitter page.

Update (5:45 p.m.): We just spoke to Eno's owner Matt Spillers whose only comment on the record was that the restaurant is in contact with Brooklyn Brewery to address the infringement allegation.

Brooklyn-Brewery-Logo-747609.jpg

Location Info

Venue

Map

Eno's Pizza Tavern

407 N. Bishop Ave., Dallas, TX

Category: Music

My Voice Nation Help
38 comments
Logo Design
Logo Design

Brilliant stuff. Good to see such an inspiring logos.

logos
logos

Yes, logo designsproved information really nice. Many logo design process news help to mybusiness improve! I like this!

logo design guru reviews
logo design guru reviews

Good basics on this subject. Bit of confusion with the colors and printing processes though. If you are choosing spot colors for your logo to be reproduced in print. You will need to get a hold of a Pantone book and choose proper process anyway, which is more than affordable these days.

TonyT
TonyT

If these two logos are considered the same it's gonna be pretty hard to come up with a logo in the future.

Spd
Spd

the two are not just vaguely similar. it's clearly a trace job. the Brooklyn logo is an iconic design by an iconic designer, and deserves to be protected.http://imgur.com/NeKQL <-----trace job!

gabbahey
gabbahey

Yeah, seeing the two logos super-imposed like that, that's a pretty sorry thing to do. With all the milage and traction these guys get in the OC and Dallas in general, you'd think they would have some very unique and specific product branding / protection on their side. I guess not.

Sleepyhead
Sleepyhead

i don't know much...but I believe Eno's was the early Dale's entry in the Dallas market. Ravena's was the original Brooklyn spot. Its kind of hard to imagine Eno's stealing the Ravena's beer sign. Who knows. I like Dale's better.

twinwillow
twinwillow

Yawn..... Wake me when the judge makes his (or her) decision.

Disappointed in OC
Disappointed in OC

Regarding ::'s last comment about the Guinness flavor: You sound like one of the 100 owners of Oddfellows. Some of you are pillars/political figures of the community. You can't rationalize this when there's a trail of evidence, articles, photos, press that leads back to Tosi.

Have the chef you hired create something else. Don't copy someone else. Your baristas and PR people shouldn't be promoting the Lucky Charms and Cap'n Crunch soft serve flavors without referencing the creator. Not unless you intend on it turning out like the this Eno's and Brooklyn Brewery debacle and eating more crow with a side of humble pie.

I don't suggest you try Guiness flavor, either. Pacuigo went to press with that idea and aren't they based out of Dallas? What kind of message are you sending out to creative types, designers, artists, other restaurants and chefs when you decide to take others ideas without at least crediting them? What does that say to the neighborhoods and your constituents?

Ed D.
Ed D.

Both logos look like they were whipped out in 15 minutes using one of those online logo generators or a cheap Photoshop clone. Unless Brookyn Brewery is claiming to have invented flowing cursive or the circle, their claim is very weak.

Me
Me

Ed. Typically one would use Illustrator (not Photoshop) and possibly hand renderings to create a logo. I also am not a fan of the Brooklyn logo, however it took much longer than 15 minutes to create.

Me
Me

And their claim is actually extremely strong. The "B" in the Brooklyn logo is illustrated and highly stylized. It is not simply a font. Please stick to things you understand, which is clearly not intellectual property.

Disappointed in OC
Disappointed in OC

Just read on City of Ate blog that Oddfellows is making Lucky Charms soft serve. (Momofuku Milk Bar invented that 3 years ago: http://nymag.com/restaurants/f... )

Enos and Oddfellows - same owner

Brooklyn Brewery and Momofuku -- both in NY

I am disappointed and shocked that they have stolen at least two ideas from famed NYers. Momofuku is one of the leading restaurants in America. The designer of the Brooklyn Brewery is a graphic design icon.

I just googled Oddfellows to find out that a very similar bistro exists in Seattle... The menu layout is mysteriously similar.

::
::

While Momofuku has been doing cereal milk for awhile, I don't see how doing your a spin on something that has been proven successful is a "stolen idea." At one point, someone invented the hamburger - is every restaurant who serves a burger stealing the idea from the original creator? There is a difference between stealing an idea and being inspired, and while that line is fine, I don't see how it's being crossed in the aforementioned case.

When it comes to cuisine, there are so many similarities from restaurant to restaurant that it becomes futile to point the finger. This is especially true among the top tier of restaurants in the world, as the community of chefs who have worked in these kitchens is rather small. It's rather simple to trace the evolution of a "new" dish back to it's roots.

And, I'm not sure what you are Google-ing, but aside from name, there are very few similarities between the restaurant here in Dallas and the one in Seattle. That seems like a lazy accusation.

Disappointed in OC
Disappointed in OC

The difference is that you can pinpoint exactly who came up with this: Christina Tosi, who is very alive and practicing. The hamburger was invented arguably in the 15th century and no one knows who did it -- there were not any intellectual property laws back then and the culinary world was literally medieval. Today, we respect chefs and we reference them, especially when they inspire us. (IE the cocktail list at the top cocktail dens list the bartenders who created what and where)

The bare minimum, on the basis of ethics alone, is to mention then, that Oddfellows was inspired by Momofuku's uncannily creative pastry chef. To further counter your point, no one else is publicly announcing that they are doing Lucky Charms milk soft serve in America --- cereal milk soft serve is not a part of the fabric of our culture, like the hamburger is. The comparison is weak.

I'm really sorry and disappointed. Oddfellows in Dallas is owned by some very caring OC people who have done great things for the community. I'd expect nothing less of some of these respectable citizens than to at least credit Tosi. Would you consider Bolsa's bruschetta on someone else's menu not plagiarism? Would you not consider popcorn with truffle oil indicative of Tillmans? There's a line, and Oddfellows has crossed it. I hope they do what is right. I have no ill-will towards Oddfellows, I am just disappointed because I like Oddfellows and OC.

Local
Local

If it makes any difference, the soft serve machine at Oddfellows isn't even up and running. They haven't served a single cup yet.

But I agree with the counter-argument. If they did a Guinness soft-serve, are people going to accuse them of copying Paciugo, when that idea has certainly been (over)played out?

Eno
Eno

All for not! Eno's and Brooklyn are friends, and all are sorry that the tongue in cheek post got so elevated. Brooklyn took the post down, and they're going to host a party for you all to donate money towards Eno's getting their own, distinct logo. Cheers!

Fraud alert
Fraud alert

Why would we DONATE towards Eno's getting a new logo? Aren't they a business? This isnt a charity event. Pay for your own damned logo.

Cpena913
Cpena913

Sad that Brooklyn Brewery's hipsters think so highly of themselves. It doesn't take a genius to put a cursive letter in a circle and then give some story about "significance" like BB is doing. To be honest, I call "asshole" on the brewery for picking on a local business that probably makes less than 10% in profits than what they do in a year. Long live Shiner Bock! Way tastier than Brooklyn Brown.

Coleman
Coleman

I don't think you know what a hipster is.

Brandon Colston
Brandon Colston

look, if you create a logo in Microsoft Word, don't be surprised when, faced with the limited options available in a program like Word, another person designs a logo eerily similar to yours. Go out, pay someone to design you an original logo, help the local economy, say no to terrorism and raise a flag for America.

Mike3647
Mike3647

Maybe Eno's will stop selling their Brooklyn beers that, like all of their beers, are over priced. I mean seriously, 6 or 6.50 for a non-imperial pint of Brooklyn?

Wade G
Wade G

The logo is an obvious rip-off. Both fonts used are even the same. I love Eno's but you can't have the same logo as another business if they have their logo trademarked. I'm sure Eno's will just be made to use one of their other two logos. I don't think having three logos is a good idea when it comes to brand identity either.

Ronald Q Mc
Ronald Q Mc

I'm waiting for McDonald's to sue Calatrava and the City of Dallas for using their arch idea...

design enthusiast
design enthusiast

Except that Calatrava is 1. already famous and 2. not using in in the same industry. Brooklyn makes beer. Enos sells Brooklyn beer. The Brooklyn logo, however "boring" Dallas people claim it is -- is actually an icon because the designer is famous and his work is historicized in museums. The brewery logo was designed in 87. Also, who write a cursive "E" like that? If you have a loop, it's at the top of the E, not the bottom.

C L Jones
C L Jones

Brooklyn Brewery has one hell of a point and Eno's pizza should be ashamed. I have eaten at Eno's and they clearly spent money on a chef and an interior designer, but I guess they thought they did not need to spend money on a graphic designer. Any one can draw a logo right?

As some one mentioned below Eno's does have AT LEAST 3 logo configurations. For an up and coming pizza place they really should invest in an original identity. Let this be a lesson to small business owners everywhere.

elbueno
elbueno

Eno's goes against everything graphic designers would say is important: graphic consistency. Oddfellows does the same thing. They have at least 3 logos. Its a Matt Spillers thing, i guess.

I've always noticed the similarities, but its never bugged me because everything is so on point about the place...the music, the finish out, the lighting, the food...

Sure, they should have recognized that they could be in danger of a lawsuit, but its amazing how little impact a bad, rip-off of (honestly) a very mediocre Glaser logo has had on their popularity.

Simple fact evident from this: experience is more important than a logo...or 3...

but also, be aware of what you are doing from a legal standpoint.

Eringarner
Eringarner

Since they are not the same type of business in the same state the most a court would do is make them form a non compete agreement thy they will not conduct business in the same area, like the pizza place set up shop next to the brewery...

legalreader
legalreader

too bad that's not how the law works. but thanks for playing!

hammertimez
hammertimez

nnnnnnnooo...i kinda see their point.

Coleman
Coleman

I can see how Brooklyn might have a case, honestly.

Local #1
Local #1

Neither one is highly original.

Erik Charles Hatfield
Erik Charles Hatfield

I would say thanks to Brooklyn Brewery for the FREE advertising, but they need to get a life and because they are make much to do about nothing!

Todd
Todd

Meh, it's not worth wasting court time over, especially since the Eno's one is crappy looking and the apostrophe is backwards. Move along, nothing to see here...

elbueno
elbueno

Eno's logo is clearly a tribute. It was developed before you could even buy Brooklyn Beer here in Dallas.

Also, Eno's has three different logos that they use.

C L Jones
C L Jones

Rip off and tribute are not the same thing, and this is not a tribute. A logo is part of building a brand and can raise the value of your company beyond its fiscal worth. A company – like Brooklyn Beer – has a right to defend their value.

And regardless of when Brooklyn Beer became available in Dallas the logo ripper-offer could have had Brooklyn Beer in many major cities.

Now Trending

From the Vault

 

Loading...