Dr Pepper Tests Diet Drink for Testosterone Impaired

Categories: Food News

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In what could amount to the grandest bit of reverse psychology ever marshaled to sell a soft drink, Dr Pepper has selected the slogan for its new 10-calorie soda.

Dr Pepper Ten will be marketed with the tag line: "Dr Pepper Ten: It's Not for Women."

According to a company spokesperson, the slogan's already having its presumably intended effect in the six test markets where the drink's been rolled out.

"It's very tongue in cheek, but all the women I've told about it were like, 'We'll be the judge of that,'" says the spokesperson, who declined to provide her name for publication.

The man-centric campaign doesn't end with the slogan: Samples of the drink will be distributed at mobile "man caves" and promotional events will be staged at "points of testosterone," which is company-speak for venues where lots of guys gather.

Dr Pepper will continue to produce Diet Dr Pepper, but the spokesperson says Dr Pepper Ten was developed specifically for "the 18-34 year old male consumer who prefers the taste of regular Dr Pepper" but wants to limit his caloric intake. According to the spokesperson, there really are teenage boys who worry about such things.

"A lot of guys would love to have a low-calorie option," she says. "Basically, these 10 calories have allowed us to give the mouth-feel and full flavor of Dr Pepper. We call them the 10 hardest working calories out there."

Dr Pepper Ten is now available in Colorado Springs, Denver, Kansas City, San Antonio, Austin and Des Moines, Iowa.


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15 comments
derppie67
derppie67

I like how everyone is complaining about not drinking dr pepper again because of the advertisements, hell, i'd care less

Whitney Dannenmueller
Whitney Dannenmueller

1st- why cant guys drink diet soda 2nd- who says women like diet soda3rd- Is this reverse psychology... maybe they should hire a psychologist to analyse marketing strategy 

Never drinking dr pepper again.not like i ever did.would that make me transgendered???

TheBitch
TheBitch

Please let me know what the difference is between "not for women" or "not for african americans" or "not for hispanics". They clearly could have done a better job of marketing Dr. Pepper 10. The commercial was in no way funny, unless you are sexist and think discrimination is funny.

mcroft
mcroft

Meh. It's OK, but it's not my first choice. I like DDP better because it's not so sweet.

Joshua
Joshua

Anyone using Nair on any part of their body will die if they drink this stuff later.

Joshua
Joshua

Bet the can is designed to become a spit bucket for dip, after the bubble drink is all gone. Now THAT's for men only.

iburl
iburl

Ten Calories, wow that's ten times manlier than a diet coke, in other words, it's like the manliness of ten Justin Biebers!

Alice Laussade
Alice Laussade

Y'all, I'm sure they meant: "Dr Pepper Ten: It's not for women-- it's for ladies. And man ladies who pretend to worry about their calorie-intake."

Oodarkroom
Oodarkroom

Really? It's not for women?I'm starting to think That all Dr Pepper products aren't for this woman.

Frank
Frank

Your profile name suits you. Keep walking around with a stick up your ass so that the rest of us can take a joke.

luniz
luniz

So it's masculine to be a diabetic fat ass?

Lahlah
Lahlah

 mad, and owned.

Alice Laussade
Alice Laussade

Yeah! Just like women can't handle the power of Dr Pepper Ten!

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