"Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay."
(From a statement released by the Australian Competition & Consumer Commission regarding an advertising campaign run by the Atlanta-based soft drink company. Coca-Cola's ads labeled as myths the belief that the product causes your teeth to rot, contributes to weight gain and so on. Coke admits the ads could have been clearer and issued a new campaign to set the record straight. As quoted by the Associated Press